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Thursday, July 26, 2007

Affiliate Marketing and Blogging

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Today’s Business Tips Article
eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

Affiliate Marketing and Blogging

Affiliate marketing is one way in which bloggers utilize
their blog to generate revenue. The amount of revenue
generated by a blog featuring affiliate marketing links may
vary significantly depending on the amount of traffic the
blog receives as well as the compensation offered for the
affiliate marketing. Affiliate marketing essentially
entails creating a link on the blog to another company’s
website. The other company then compensates the blog owner
according to a previously agreed upon contract. This
compensation may be awarded in a number of different ways.

The blog owner may be compensated each time the
advertisement is served, each time a unique website visitor
clicks through the advertisement or each time a blog visitor
performs a desired action such as making a purchase or
registering with the website. This article will discuss
some aspects of affiliate marketing which bloggers should
understand including selecting opportunities carefully,
maximizing the income potential for these opportunities and
understanding the requirements associated with these
affiliate marketing opportunities.

Selecting Affiliate Marketing Opportunities

There is a wide variety of affiliate marketing
opportunities available. Many different companies and
websites offer affiliate marketing opportunities. In most
cases the blog owner simply needs to submit the website
address of his blog along with some other basic information
for approval. In most cases the company is not likely to
reject the application unless the content of the website is
deemed to be objectionable or otherwise in conflict of
interest with the company’s goals. However, although
getting approved to display affiliate links on your website
is a rather simple process, this does not mean blog owners
should select these affiliate marketing opportunities
without discretion. It is a far better idea to carefully
select affiliate marketing opportunities with companies who
are of interest to the target audience of the blog.

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A well focused blog that is reaching a specific target
audience should seek to display marketing links directing
website traffic to companies which complement the blog
without acting as direct competition to the blog. This
helps to ensure the blog visitors will not only be
interested in the affiliate marketing links and therefore
more likely to click on the links but will also help to
ensure the blog visitors do not find the affiliate
marketing links to be bothersome.

Maximizing Affiliate Marketing Opportunities

Once blog owners have selected affiliate marketing
opportunities it is time to consider how they can maximize
the profit generated by these links. There are a couple of
critical factors which blog owners should carefully
consider to help maximize their profit from affiliate
marketing. This includes regularly evaluating the
effectiveness of the affiliate links and promoting the blog
to maximize traffic.

Blog owners who incorporate affiliate marketing into their
blog should regularly evaluate the effectiveness of the
affiliate links. This can be done by comparing the
percentage of blog visitors who click on the affiliate
links to the overall blog traffic. A blog which has high
traffic but a relatively small percentage of visitors who
click on the affiliate links should consider making changes
to attempt to entice more blog visitors to click on the
links. These changes can involve the aesthetics, size or
location of the advertisements. Making only one change at a
time is recommended because it makes it easier for the blog
owner to evaluate which changes are most beneficial.

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Blog owners can also help to maximize the profit from their
affiliate marketing opportunities by doing self promotion to
drive additional website to the blog. This will likely be
beneficial because higher website traffic will generally
translate to greater profit from affiliate marketing.
Additionally, the blog owner may want to occasionally
mention companies for which they are an affiliate to
generate interest in the advertisements on the website.

Understanding Affiliate Marketing Requirements

Finally, blog owners should pay careful attention to the
affiliate marketing agreements they enter. This is
important because some companies may place restrictions on
the usage of a link to their website. This may include
restrictions such as avoiding objectionable content, not
including links or advertisements for direct competitors or
restrictions on the appearance of the affiliate links.
Failure to adhere to these guidelines may result in the
blog losing affiliate privileges and the blog owner being
denied compensation.

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eAuthorResources NewsLetter © Copyright All Rights Reserved
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Subscribers are welcome to re-print our articles
as long as they remain unchanged, with active
links and the following resource box attached.
__________________________________________________

Mark Sandquist is the Editor of eAuthorResources
NewsLetter. http://eAuthorResources.com provides
FREE Help and FREE Marketing Software for eBook
Authors, Software Developers and their Affiliates
and Resellers.
__________________________________________________
Quote Of The Day:

Without leaps of imagination, or dreaming, we lose the
excitement of possibilities. Dreaming, after all, is a form of
planning. - Gloria Steinem

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Warm Regards,

Mark Sandquist
eEditor
eAuthorResources Newsletter
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