Email Marketing For Your Business

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Today’s Business Tips Article
eAuthorResources NewsLetter © Copyright All Rights Reserved
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Email Marketing For Your Business

Using email is a great way to market and promote your
e-commerce business. With people being so busy and
getting junk mail, how do you make your email stand
out? Here are some helpful tips to get you the most
benefits from this effective marketing tool. It is
important to do some research and attempt to get your
marketing sent to a target market that will likely be
interested in the products or services you are
offering.

Some companies randomly send emails to people who have
absolutely no interest in what is being advertised. You
will get a very low response from such marketing
methods. If your website asks for consumer information
including an email address, but respectful. Ask if they
are interested in receiving e-mail advertisements and
promotions. If they choose not to then don’t add them
to your data base for marketing by email. Make sure
you have the permission of the consumer to send them
such materials. You are required by law to include an
opt out link in the event the consumer no longer wants
to receive such emails from you.

Statistics show Tuesday and Wednesday are the most
effective days to send out marketing emails. Send them
out in the morning so that individuals have time to
read them during breaks, lunch hours, and in the early
evening. You might have a lot of information to pass on
to the target market, but keep your email short and to
the point. Most internet users like to go through
their emails quickly. If yours is lengthy it may get
deleted or saved to be read later. You want the
consumer to be able to read it as soon as they click
on it and get all the information. Make sure you have
hyperlinks that take consumers immediately to your
website if they are interested. Internet users are not
patient. Most will not wait longer than five seconds
for your website to appear.

It is important to test your marketing email in the
various email programs including Yahoo, MSN, Hotmail,
and AOL because they all work differently. Your
graphics and pictures may be distorted in particular
email programs. This will result in all those
consumers not being able to use your marketing email
as it was intended. Taking the time to conduct these
tests can make the difference between an effective
email marketing campaign and one that is a flop.

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How often do you want to send an email to your
consumers? This can be tricky to determine. It really
depends on your products or services and your target
market. You want to keep your business name fresh in
the mind of the consumers but they will stop reading
the emails from you if they become too frequent. Some
businesses do them weekly or monthly. Others choose to
only send an email when there is a huge promotion going
on. A business newsletter is a great way to contact the
consumer monthly with fresh information. You also want
to give consumers a very simple way to change their
email address as it is very common to change email
service providers.

You need to have an effective system set up to answer
any questions emailed to you from customers within 24
hours. This will show your business is serious about
keeping them satisfied before, during, and after they
make a purchase. Issues come up and most consumers
will give your business the opportunity to help
resolve the situation. This is your opportunity to
prove the integrity of your business.

email marketing is a very effective and useful tool
for marketing your e-business. Taking the time to
proceed with the process after you have conducted some
research to identify the target market and following
these effective email marketing tips will provide you
with the opportunity to generate the most business
from your marketing campaign. There is a great deal of
competition in the world of e-commerce and you will
have to work hard to be the best.

email marketing Laws (Important)

email marketing is a very effective way or reaching
your target market. It is less expensive than other
types of marketing while allowing your to reach large
volumes of consumers. By 2008, it is expected to be
the most used method of advertising. Are you aware of
the various email marketing laws that are in effect
throughout the United States and other countries? It
is important that you take the time to educate
yourself on this topic before you procedure with an
email marketing campaign. 36 of the 50 states have
privacy laws in place regarding email marketing
tactics. There are also laws in Europe, Australia, and
Asia. It is a good idea to have an attorney who
specializes in these laws to assist you with your
email marketing campaigns. If you are a small business
planning to go about it on your own, it is very
important that you are aware of how these laws affect
you.

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The CAN-SPAM Act was implemented in the United States
to protect the privacy of consumers on January 1st of
2004. CAN-SPAM is short for Controlling the Assault of
Non-Solicited Pornography and Marketing Act. The act
prevents the use of misleading to and from headers in
the email. Marketers are required to include their
physical address in the email. There must be an opt
out link in every email that gives the consumer the
ability to reach the marketer and tell them they no
longer want to receive information from them. The
sender of the email must work to remove this email
address from their data base within 10 business days.
Any email that contains sexual content must be clearly
labeled and identified before the recipient opens it.
Marketers have to get permission from the consumer in
order to sell their email address.

Regulators of the internet are getting harder on
marketers who violate these laws. They are imposing
huge fines. In some cases the sender of these
marketing emails can be sentenced to jail for a
maximum of five years. The harsher regulations are to
protect the users of the internet and email services
who felt their privacy was being violated as their
email continued to be bogged down with hundreds of
solicitation emails that were randomly sent without
any target market in mind. As the use of email
marketing continues to grow, expect the regulations to
be further enforced.

In addition, businesses who continue to send such
materials to consumers who have requested to be
removed from the data base mailing list may decide to
sue you and your company. As a business owner, this
can be scary. The law protects you as well though. You
will not be liable if a spammer has used your business
as a cover for their endeavors. You are also not
liable if a virus is found in your email marketing
campaign as long as you did not place it there or know
it was in place prior to sending out the emails.

The Coalition Against Unsolicited Emails is a
non-profit advocate organization to help consumers
know their rights, to stop unfair email marketing
practices, and to provide businesses with answers to
their questions before they engage in such activities.
They also work closely with members of Congress to get
laws passed that will be in the best interest of both
consumers and businesses. Their website is a great
place to get information.

email marketing is a great opportunity to keep your
business in the mind of consumers as well as encourage
them to make new purchases. It is important that you
follow the laws and regulations that have been put in
place to protect consumers from unfair email marketing
practices. While most businesses do all they can to
follow these laws too many don’t. Others simply aren’t
educated in these laws so they break them without
intending to or realizing they have. The internet is a
great place to get additional information of fair email
marketing practices as well as the laws for each
country. Keep a good eye out for any changes in these
laws. There are not any pending issues in the
legislation at this time.

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Mark Sandquist is the Editor of eAuthorResources
NewsLetter. http://eAuthorResources.com provides
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Quote Of The Day:

Our defense is not in our armaments, nor in science,
nor in going underground. Our defense is in law and
order. - Albert Einstein

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