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Tuesday, January 17, 2006

Traffic Sources - Affiliate Programs, Press Releases

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Today's Business Tips Article
eAuthorResources NewsLetter © 2006 All Rights Reserved
__________________________________________________

Traffic Sources - Affiliate Programs, Press Releases

When your product is finished and your site is up and ready to take orders, it's time to get the word out and start pulling good, targeted traffic - while converting them into sales. No traffic means no customers, it is like having a shop set up in the deep jungle - which literally means no sales.

There are dozens of ways to drive FREE or low-cost traffic to your site, and to name two of them: affiliate programs and press releases.

Affiliate Programs:
If you are using ClickBank as your payment processor, you have an advantage, a head start on this traffic source. ClickBank attracts literally thousands and thousands of affiliates due to its "mall style" listing of products and a built in affiliate system.

Many people visit ClickBank everyday just to seek for potential products to be sold - and this literally means FREE traffic just by listing your products there. Nevertheless, the real traffic comes from the affiliates themselves. When they endorse your product, not only do they drive traffic to your site, they drive targeted prospects who are willing to spend money for your item.

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This is where you will submit your press release. You have a couple of distribution options. The FREE distribution service will get your press release on to a network of independent web sites which subscribe to the news feed service.

The advanced distribution options allow you to submit your press release to an even larger number of sites, including very high-traffic portals like Google News,Yahoo! News as well as major newspapers and magazines.

You pick the option best suited to your needs and within about twenty four hours your release gets picked up, people read it and, if they're curious enough, they follow the links you included in the press release. Instant traffic boost!

For the long term:
Press releases, in general, get indexed more frequently and more quickly by the search engines. However, their ranking depends on keyword optimization.

You can, through careful optimization, achieve a topten ranking in the major search engines on targeted keywords within your press release. This is great because your site effectively gets improved positioning by proxy. You must have targeted keywords. The trick is to optimize the press release with relevant keywords that draw searches, but are not saturated or overly competitive.

__________________________________________________
eAuthorResources NewsLetter © 2006 All Rights Reserved
__________________________________________________

Quote Of The Day:

Success is more a function of consistent common
sense than it is of genius. - An Wang
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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3. A.dvertise your site while doing nothing
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_________________________________________

Warm Regards,
Mark Sandquist
eEditor
eAuthorResources Newsletter
http://eAuthorResources.com
http://eAuthorResources.blogspot.com
http://articlepowersite.com/

Sunday, January 08, 2006

Traffic Exchange And Pay Per Click Programs

__________________________________________________

Today’s Business Tips Article
eAuthorResources NewsLetter © 2006 All Rights Reserved
__________________________________________________


Traffic Exchange And Pay Per Click Programs


The ultimate aim of Internet marketing is to get the
most exposure for the products we’re selling or the
services we’re offering. Generally speaking, this is
accomplished by generating a good volume of traffic to
our websites. After all, the more people who would
get to load up our pages, the more attention our
products or services would receive.

This is why many Internet marketers strongly believe
that traffic is, without a doubt, the lifeblood of any
online business.

Internet marketing strategies are geared towards
acquiring as much traffic for your website as
possible. Article marketing, forum marketing, search
engine optimization tactics, keyword determination,
building mailing lists, using blogs, seeding back
links, viral marketing… these are all promotional
ploys to win more visitors for your web pages. They
have been quite popular as of late.

But another group exists. This includes already
existing programs which you could choose to join to
increase the volume of traffic that would pass through
your website.


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Traffic Exchange Programs

One of these programs is what people have labeled as
traffic exchanges. There are free traffic exchange
programs and there are paid ones.
The concept behind free traffic exchange programs is
quite simple. You join a group of people. You visit
one member’s website and you gain a specific amount of
credits. You use these credits to pay someone else to
visit your website. The result is a continuous
synergy of a deep pool of webmasters visiting each
other’s sites, resulting in a traffic boost
proportional to how much effort you invest in the
program.
Of course, there are paid traffic exchange websites
that would be more convenient for you. By paying a
specified fee, you could have the traffic you want.
But a higher volume of traffic would require a higher
fee. Instead of investing effort and time, you’d be
investing finances in this kind of setup.
Here are some traffic exchange sites that you might
want to check out:

www.trafficswarm.com
www.ts25.com
www.trafficpods.com
www.nomorehits.com
www.fastlanetraffic.com
www.fastfreeway.com

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Pay Per Click Programs

If you feel that traffic exchange programs are too much
of a hard work, or too costly, for your tastes, you
could try Pay Per Click (PPC) advertising. Google
AdWords is the most popular program of this kind. You
have to open an account with their system, then bid on
certain keywords. If you win the bid, then your website
would be prominently advertised in search results of
queries that include the keyword you have won. You
would have to pay the PPC program, however, for every
search engine user who would click on your ad.

You might be thinking that PPC advertising would be a
little expensive. The answer is both yes and no. Yes,
because it will entail some expenses that would depend
on you. And no because you could place a cap on the
amount you wish to spend everyday. If the number of
clicks reaches the amount you have pegged, the PPC
system would simply stop displaying your website’s ad
until the next day when the counter is reset.

Initially, you might view PPC advertising as a gaping
hole that would diminish your funds. But a simple
strategy can actually make PPC advertising a very
profitable option. All you need to have is a proven
sales copy with a consistently high conversion rate.
Imagine spending $25 per day on PPC advertising, but
gaining $150 for an average of three daily sales.
That’s a profit margin of 200%, which is highly
impressive!

Regardless of what option you end up choosing, there’s
no denying the fact that traffic exchange and PPC
programs are great ways to give your website that
boost of visitors needed for its sustainable success.



__________________________________________________

eAuthorResources NewsLetter © 2006 All Rights Reserved
__________________________________________________

Quote Of The Day:

There is no advertisement as powerful as a positive
reputation traveling fast. - Brian Koslow
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
------------------------------------------------------------
Mark Sandquist is the editor of eAuthorResources NewsLetter.
http://eAuthorResources.com provides free webmaster products,
services and content to online Authors, Publishers, and Marketers.

You may view article archives and subscribe to
eAuthorResources NewsLetter at:
http://eAuthorResources.blogspot.com
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Subscribers are welcome to reprint our articles as long as the
preceding resource box in attached.


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