Traffic Exchange And Pay Per Click Programs

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Today’s Business Tips Article
eAuthorResources NewsLetter © 2006 All Rights Reserved
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Traffic Exchange And Pay Per Click Programs


The ultimate aim of Internet marketing is to get the
most exposure for the products we’re selling or the
services we’re offering. Generally speaking, this is
accomplished by generating a good volume of traffic to
our websites. After all, the more people who would
get to load up our pages, the more attention our
products or services would receive.

This is why many Internet marketers strongly believe
that traffic is, without a doubt, the lifeblood of any
online business.

Internet marketing strategies are geared towards
acquiring as much traffic for your website as
possible. Article marketing, forum marketing, search
engine optimization tactics, keyword determination,
building mailing lists, using blogs, seeding back
links, viral marketing… these are all promotional
ploys to win more visitors for your web pages. They
have been quite popular as of late.

But another group exists. This includes already
existing programs which you could choose to join to
increase the volume of traffic that would pass through
your website.


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Traffic Exchange Programs

One of these programs is what people have labeled as
traffic exchanges. There are free traffic exchange
programs and there are paid ones.
The concept behind free traffic exchange programs is
quite simple. You join a group of people. You visit
one member’s website and you gain a specific amount of
credits. You use these credits to pay someone else to
visit your website. The result is a continuous
synergy of a deep pool of webmasters visiting each
other’s sites, resulting in a traffic boost
proportional to how much effort you invest in the
program.
Of course, there are paid traffic exchange websites
that would be more convenient for you. By paying a
specified fee, you could have the traffic you want.
But a higher volume of traffic would require a higher
fee. Instead of investing effort and time, you’d be
investing finances in this kind of setup.
Here are some traffic exchange sites that you might
want to check out:

www.trafficswarm.com
www.ts25.com
www.trafficpods.com
www.nomorehits.com
www.fastlanetraffic.com
www.fastfreeway.com

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Pay Per Click Programs

If you feel that traffic exchange programs are too much
of a hard work, or too costly, for your tastes, you
could try Pay Per Click (PPC) advertising. Google
AdWords is the most popular program of this kind. You
have to open an account with their system, then bid on
certain keywords. If you win the bid, then your website
would be prominently advertised in search results of
queries that include the keyword you have won. You
would have to pay the PPC program, however, for every
search engine user who would click on your ad.

You might be thinking that PPC advertising would be a
little expensive. The answer is both yes and no. Yes,
because it will entail some expenses that would depend
on you. And no because you could place a cap on the
amount you wish to spend everyday. If the number of
clicks reaches the amount you have pegged, the PPC
system would simply stop displaying your website’s ad
until the next day when the counter is reset.

Initially, you might view PPC advertising as a gaping
hole that would diminish your funds. But a simple
strategy can actually make PPC advertising a very
profitable option. All you need to have is a proven
sales copy with a consistently high conversion rate.
Imagine spending $25 per day on PPC advertising, but
gaining $150 for an average of three daily sales.
That’s a profit margin of 200%, which is highly
impressive!

Regardless of what option you end up choosing, there’s
no denying the fact that traffic exchange and PPC
programs are great ways to give your website that
boost of visitors needed for its sustainable success.



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eAuthorResources NewsLetter © 2006 All Rights Reserved
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Quote Of The Day:

There is no advertisement as powerful as a positive
reputation traveling fast. - Brian Koslow
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