Recognizing Your Target Market

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Today’s Business Tips Article
eAuthorResources NewsLetter © Copyright All Rights Reserved
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Recognizing Your Target Market

Achieving good sales is the ultimate target of any
business. Many criteria, such as competitive pricing,
a top quality product, reaching out to the correct
audience and motivational a.dvertising, are responsible
for this and should be elements of focus in your
marketing.

First things first, all the efforts will be futile if
the correct audience is not recognized. It is the
major factor in achieving maximum sales, because if
the right potential customers aren’t targeted, they
simply won’t buy the product. The right customers are
known as targeted customers or niche market, those who
will be happy to buy products that fulfill their
needs.

Small businesses, especially web-based businesses
shouldn’t fear competition with large companies as,
they produce products considering a larger spectrum,
which sometimes won’t be customer specific as, their
products are more generalized and they don’t much care
about the competition they might get from others. This
gives abundant opportunities to smaller businesses to
produce products, which can cater to the need of a
specific section of people whose needs aren’t met
specifically by the large companies.

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Although it seems like a silly question, but firstly,
a business person should understand who the people are
that they want to target. Small busiess success lies
behind understanding this, which requires thorough
research and analysis. Various factors must be
considered. The age group is one important factor,
whether the product will be useful to babies or
children or teenagers or youngsters or middle aged or
the elderly. Sometimes there is a possibility that the
product will cater to the needs of all age groups.
Other things to consider are gender, marital status,
occupation, ethnic background, health status, income
status, education, hobbies, etc.

After decided upon the customer group to be targeted,
the benefits that can be provided by the product to
this group should be noted. A thorough examination of
the service or product should be done for this
purpose. If there is sufficient time, a survey can be
conducted on the current customers and pose them with
questions like, what they liked in the products they
are using, anything discomforting that they are
facing, do they want anything to be changed to make
the product better, etc.

After making a list of all the benefits, thought
should be applied to which of these benefits will
actually help the targeted audience. Make a short list
of the benefits that will be advantageous and send it
to the marketing department. It can surely help in
their marketing plan and can ramp up sales.

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The internet has made reaching out to the targeted
customers very easy. Search engines can be utilized to
the maximum extent for this purpose. The thing to be
exactly searched can be typed as a keyword or search
phrase in the search engines and the results brought
on the first three pages will be of great value. But
lots of time and investment is involved in this
process, as different keywords will fetch different
search results. So efforts should be made to finally
get what is desired.

Next best thing is reaching out by newsletters and
ezines. Many ezines are related to marketing, finance,
shopping, internet, etc. A number of ezines' websites
can be found in an ezines directory, which even
contain the contact information, advertising price,
etc. The list of ezines' website sites should be cut
down to which are relating to the target market and
ads should be placed in the ones selected which should
include all the product advantages if the ad formatting
allows that many words.

Recognizing the target market is crucial to any
successful advertising and sales campaign. Once it is
recognized, they can be reached through different
channels like websites, newspapers, magazines, etc.
This makes the customer think that they are being
directly addressed to. And since the whole approach
will interest them, the amount of traffic received in
return will be simply overwhelming and the whole
effort will be worth it.

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Mark Sandquist is the Editor of eAuthorResources
NewsLetter. http://eAuthorResources.com provides
FREE Help and FREE Marketing Software for eBook
Authors, Software Developers and their Affiliates
and Resellers.
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Quote Of The Day:

Concentrate all your thoughts upon the work at hand.
The sun's rays do not burn until brought to a focus.
- Alexander Graham Bell

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