eAuthorResources.com/blog: Free Traffic With Press Releases

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eAuthorResources NewsLetter © Copyright All Rights Reserved
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Free Traffic With Press Releases

Among all of the ways to get free and instant
publicity for your site, product, or project, press
releases have to be one of the most effective methods.
Press releases have been used for decades by anyone
hoping to gain attention for whatever they have done,
or are planning to do. This method of advertising, and
it really is an advertisement, gets your message out
to the entire subscribed readership of whatever
publisher decides to print your press release. Let's
look at how you can submit a press release to reap the
rewards of this great tool.

First, and foremost, you must write the press release.
It should be well-written and include the who, what,
when, where, why, and how of your sale, opening, or
whatever else you'd be announcing. The writing should
be clear and to the point, effectively using proper
grammar. All words should be checked for spelling. The
last thing you want is to put out shoddy work that
won't make it past the desk of it's recipient. The
publisher has total choice in whether or not to
publish your press release, so you're going to have to
sell him or her on it. If you don't feel that you have
the ability to write an effective press release,
consider having someone else write it for you. Sure,
you may have to pay a fee for the service, but the
rewards of a good press release make it well worth
whatever you might have to pay.

Once you have the press release written, you will need
to know where to send it. To do this you will have to
compile the contact information of all the publishers
you will want the release to go to. The most efficient
way for you to do this is with an online search. Most
everyone these days has a website for their business,
and publishers of news and other writing are no
exception. So get that list together, and send the
release to each of them in the format they require.
Bear in mind that you may have to alter the document
several times to meet the requirements of individual
publishers.

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You may be contacted about the press release. If you
are, answer their questions politely and thoroughly.
They may be looking for a little more than what you
put in the release, so it is to your advantage to be
available for their questions. Once they have
everything they need, they will publish your press
release and potentially millions of readers all over
the world will know about what your company is doing.
What better, more instant way can you think of to do
all that?

Maximum Traffic Exposure with Press Releases

According to many experts, press releases are an
absolutely essential part of any traffic generation
campaign. Additionally, they often interface perfectly
with a traffic generation campaign, as such campaigns
are usually used after a site or product launch – or
to kick off a contest.

While there are several different press release
services available over the Internet, PR Web, which
you can find at http://www.prweb.com is considered to
be the current industry leader. They provide clients
with wide-distribution press releases, which range in
price from free to well over $500. Of course, the
quality of the distribution is directly related to the
price. A free submission may yield several hundred to
several thousand views; whereas a $500 submission will
be sent to radio stations, newspapers, publishers,
tens of thousands of webmasters, and all other press
release services. This could end up yielding tens of
thousands of visitors.

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Now, when writing a press release, there are two
important things to take into consideration.

The first thing you must consider is the submission
guidelines of the press release service you choose.
Some services will require character-per-line
formatting. Additionally, they may ask you to include
certain elements, such as your telephone number,
address, and byline.

The second thing you must take into consideration is
the construction of the press release. This is
something that writers often bungle, even when they
are talented. This is because a press release isn't
written as an article would be written; although
several elements are the same.

When writing the actual press release, you will want
to start with a compelling title that will intrigue
the largest possible crowd while still remaining at
least somewhat related to your topic. Avoid using your
business's name or your own name in the title.
Instead, keep it powerful, but vague. Make readers
click to find out what it's all about.

Now, when you get to the body of your press release,
it is important to take one of two approaches: the
“story” approach or the “newspaper” approach. If you
take the newspaper approach, put all of the pertinent
details in the first paragraph and then slowly scale
down the story. If you take the story approach, don't
give any specific details until the end. The latter
often works best for generating traffic to your site.

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eAuthorResources NewsLetter © Copyright All Rights Reserved
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Subscribers are welcome to re-print our articles
as long as they remain unchanged, with active
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Mark Sandquist is the Editor of eAuthorResources
NewsLetter. http://eAuthorResources.com provides
FREE Help and FREE Marketing Software for eBook
Authors, Software Developers and their Affiliates
and Resellers.
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Quote Of The Day:

I've learned any fool can "write" a bad ad, but it
takes a real genius to "resist" a good one.
- Daniel Joseph Boorstin

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