Using Blogs To Drive Traffic To Your Sites

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Today’s Business Tips Article
eAuthorResources NewsLetter © Copyright All Rights Reserved
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Using Blogs To Drive Traffic To Your Sites

One of the most effective methods for driving traffic
to your sites is to use either a site blog or a small
network of blogs. Blogs are superior to regular
website pages when generating traffic for a number of
reasons.

One reason blogs are superior to normal site pages is
that they are extremely easy to update. All you have
to do is login your account, copy and paste your new
post into the blog interface, and hit update. This
allows you to post an update in a matter of minutes
and move on. Search engines love this because your
content stays fresh and dynamic.

Another reason why blogs are an excellent means
through which to drive traffic to your site is because
they can easily be pinged to directories. This means
that once you make a single post, you can be
instantaneously added to all directories and social
bookmarking sites.

This is an excellent way to get your site spidered by
search engines quickly. If you're listed in a number
of high PR directories, your blog will get spidered –
and your site, product pages, and whatever else you
have linked to will get spidered with it.

Additionally, every single time you post an update,
you will be bumped to the top of your section for the
tags you selected. If you select tags carefully, you
might be able to get a quick surge of traffic – and
then channel that into your product pages or main
site from your blog.

Another good way to drive traffic to your site using
your blogs is to find other blogs in your network (if
you use Blogger) and post comments that include a
signature file. In that signature, include a link to
your blog or your main site.

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Now here's a great way in which you can generate red
hot traffic with this method is to create multiple
niche blogs, which are each optimized for a single
keyword. Promote them each for that keyword only
– and then find ways to funnel all of that additional
traffic into your site or product page.

Blogging is a concept that started in late 90s. It
used to be a way to comment an existing webpage, an
opportunity for visitors and readers to react or voice
out one’s opinion on the said page. What started as a
single-sentence commentary has evolved into pages of
personal takes on just about anything and everything
under the sun. As it continues to move forward, online
advertising has tapped into the blog’s potential. Here
are 5 reasons why you should use blogging as an
Internet marketing tool.

1.Blogging is simple. The simplest way to get your
piece on the net is through blogging. No skills are
necessary… an average adult can read and type, or at
least click a mouse. It’s like having a virtual piece
of paper and you just write your ideas, experiences,
new products, and hope that the truth behind your
articles comes out and entice your reader to also try
your product. If you have a PC and an Internet
connection (who doesn’t?) then you can blog and
advertise.

2. Blogging is authentic. In this day and age where
advertising saturates our lives, we question the
credibility of promoters’ claims. However, in blogs,
real people share their real-life experiences,
unscathed by paid advertising. Reading blogs about
first-hand product use is like talking to people about
their first-hand experience. You definitely want to
buy a tried and tested product.

3. Blogging is free. Because blogging is yet to be
proven as a mainstream online advertising media, most
sites see it as something to augment current marketing
tools and thus offer it for free. Any opportunity for
free webtime is definitely a bonus especially to
businesses that are starting up. Needless to say, paid
blog pages can generate more income for your seriously
growing business.

4. Blogging builds credibility. As you get more and
more into writing your experiences on a particular
product or industry, your readers come to realize that
they can depend on your posts for their own
information needs. As such, you become an expert on
it; as a consequence, more readers visit your site and
more bloggers link to your blogs. As companies and
professional organizations notice the growth of your
readership base, they may soon get in touch with you
for advertising on your blog page, or make you an
affiliate, which pays for every referral generated
from your blog site.

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5. Blogging builds your market. Unless you are a
Hollywood star, chances are, only your Mom reads your
posts. Mom has a lot of friends, so she lets her
friends know how interesting your blog site is. But
you need not depend on Mom to increase your readership
base. Look into the following ways to build your
market through blogging:

-By using your e-mail. Today, blogging is overcoming
the e-mail’s popularity in quickly and effectively
reaching and expanding a market. In this age of speed
and quick access, logging in and downloading e-mail is
simply taking longer than clicking into a blog site.
Let them explore your site by using a short e-mail
message as teaser to your blog site. If your e-mail is
on an entirely different subject, use your e-mail
signature to give a link to the site.

-By using subscription. An easy way to get your
readers e-mail is to give them an opportunity to
subscribe to your blogsite. Keep some exclusive
information for your subscribers to entice readers to
subscribe and give their e-mail address. Just be
responsible in using their e-mail address, as the last
thing you want is a comment on your blog that you are
a spammer.

-By understanding your readers. Conduct a simple
survey for your readers to understand their profile
and advertising preferences. Ask consumers to give you
feedback on a post, an ad link, or a trial that you
shared. In this way, it is like interviewing your
readers without the commitment and intrusion of a
face-to-face interview.

-By joining a blog network –A network of blogs maybe a
collection of blog sites that share the same industry,
interest, readership base, payment mode, etc.
Consumers find credibility and convenience in clicking
one link to several real bloggers about a single
subject. Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology
on the Internet today. As such, having RSS feeds to
your blog is definitely another means of generating
awareness for your readership base. Having a variety
of feeds can add interest to your blog site.

Give your business a boost by effectively using
blogging as an Internet marketing tool.

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Quote Of The Day:

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everything. - George Lois

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