Re: De-Valuation Of Resell Rights Products...

This is a copy of a reply post to one of a friend of mine's blog but, I figured the "message" was worth posting here too...

Hi Ken!

Sup dude?...

Oddly enough, I was pointed to your blog (this post in particular) by some dork who ripped me off one day in the past, and has started a finger pointing site about just this type of thing (among others).

The background on my experience with him relates to him de-valuing the product that he "stole" from me (by buying it from
himself via a 100% commission sale) then, buying the re-distribution rights on the OTO and, turning around and reselling the product "with rights" for $3, moments after I offered it for around $20 (with rights).

I promised him that I wouldn't name him publicly because he did (reluctantly) pay me the front-end price, after a few emails arguing about it back-and-forth.

I was simply reselling a resell rights product myself, in that case and, I really couldn't care less about what he chose to resell it for but, the issue I had was his "stealing" the product on the front-end by buying from himself (he obviously has 2 PayPal accounts) thus, aquiring it for less than everyone else and, being in a better position to de-value it, than everyone else, because of his lack of initial investment.

Anyway, the point of posting a reply here is to offer some advice (from my own experience) on how authors, programmers etc. can protect their works from being de-valued in this way.

Let's face facts first:

1. "Price fixing" in most Western markets is ILLEGAL. (One cannot "enforce" a minimum resell price, legally)

2. WalMart exists (and thrives), because of this.

3. If the product was really worth more... (as in; commanding a higher price and getting it when the creator sold it) it would NOT EVER be offered by the creator with rights. PERIOD.

It is a well known FACT in our industry (internet marketing) that, one only offers the resell rights to their product once they have "milked" the value of the product for all that it's worth FIRST. (or it starts out worthless because; it doesn't work, doesn't solve a universal enough problem etc.)

Thus, if the rights are available, it's already WORTHLESS (without rights).

So... what's product creator to do?...

... simple...

DON'T SELL THE RIGHT TO SELL YOUR CREATION TO ANYONE ELSE.

This is not brain surgery.

It's also very profitable... even when talking about a product that sells for only $20

I created such a product about 2 years ago and, I know that if I offered resell rights, it would have been rendered WORTHLESS within just DAYS of release.

However, I originally released it 2 years ago at $9.97 and have INCREASED it to $19.97 over that two years and, it sells
EVERYDAY for $19.97.

... How can that be?...

1. I offer generous commissions to partners and affiliates who promote it.

2. It has an extensive back-end that generates revenue.

3. It has ACTUAL value in itself, from a user's perspective.

4. I have NEVER sold the right to resell it to ANYONE.

The moral of the story is:;

Don't offer the resell rights to a product that you wouldn't want to see "on sale" at WalMart.

Cheers,

Mark Sandquist

News Flash - Clickbank's Automatic Currency Conversion Now Optional!

ClickBank recently implemented "automatic currency
conversion" on their checkout page.

I.E. If your product is priced at $47US and a
customer in New Zealand clicked through to the
checkout page, the price he sees is $90.38NZ.

Not only does this make the price "look" higher,
(even though it's the same) the "psychology" of
pricing with figures ending in 7s is totally lost.

Clickbank has responded to posts in its forum
by now making automatic currency conversion
"optional" for "Publishers".

All you have to do (if you are a Clickbank
Publisher) is to contact them at:
http://www.clickbank.com/publisherquestion.html
and request that the automatic conversion
feature be disabled in your account.


Warm Regards,
Mark Sandquist
eEditor
eAuthorResources Newsletter
http://eauthorresources.com/
http://multilinksubmitter.com/
http://uniqueadsensetemplates.com/
http://originalgiveaway.com/
http://1checkoutcart.com/
http://marksandquist.com/

How To Get Free Traffic From Your Content

__________________________________________________

Today’s Business Tips Article
eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

How To Get Free Traffic From Your Content

Blogging on the Internet has become more and more popular
over the last several years. Blogs are popular with readers
since they are usually easier and more entertaining to read
than news articles. Also, people like to write blogs because
they rank well on search engines. If you want to write blogs
then these are the things you need to do in order to be
successful.

1.Write Frequently

You will quickly notice that the more posts you make to your
blog, the more traffic you’ll get. Plus, if you are constantly
putting new content on your blog then people are going to want
to check back there frequently.

So be sure you write a new post at least three or four times a
day.

2.Digg Your Blog

Digg.com is a very popular social bookmarking site. All you
have to do is sign-up (for free) on the site and then every
time you make a new post you will go back to Digg and put in
the URL of your blog. You will need to put in a couple
sentences as a preview for what you’re posting on Digg. Try to
include a couple sentences that will really capture people’s
curiosity so they’ll click on the link to your blog.
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3.Add Your Blog to SumbleUpon

StumbleUpon is another bookmarking site. It’s actually very
easy to add your new blog entries to StumbleUpon once you are
signed-up with the site.

While signing-up on StumbleUpon.com choose to install their
toolbar. Then whenever you write a new blog entry all you
need to do is click on “I Like It” at the top of your computer
screen. You will literally be able to add your entry to
StumbleUpon in less than 30 seconds.

4.Turn Your Bog Entry into an Article on Ezinearticles.com

You can either use your exact post or write another article
that's different but very similar to your post. Either way,
you want to post the article to at least one top article
directory in order to get even more traffic to your blog.

If you don’t already have an account with Ezinearticles.com
then you will need to get one. Be sure you read the rules so
that you don’t try to make an illegal submission. This will
result in your article being denied.

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Once you have an account then you can submit your article.
Until you become a “Platinum Member” you’ll have to wait a few
days for acceptance. But once your article is accepted it will
give your blog a boost of traffic.

The Right Way to Write Articles

Just about anyone who has a business on the Internet uses
article marketing as part of their marketing efforts. Article
marketing is when a person writes an article related to a
product or service they’re offering in an attempt to get more
people to become their customer. Unfortunately not many people
even know the right way to write articles.

One of the keys to writing articles is to make sure they will
rank high on the search engines. This is done through
keyword/keyphrase optimization. This means that the article is
written using a keyword or a keyword phrase in the posted
article so the article appears in the search results when that
keyword or keyword phrase is searched for through a search
engine.

Just about everyone who writes articles knows that the
articles have to be search engine optimized. So this is
followed but the other key for the right way to write articles
is completely overlooked. The other key ingredient is to make
sure the article is well-written, easy to read, and
informative to a human reader. You should not just write for
the search engines but, keep the human reader in mind.

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Too many people simply write an article as fast as they can
and pump it full of keywords or a keyword phrases and then
throw it up on the Internet. These article is not educational
and has no value to anyone. So people will find the article
but they won’t go any further. You could also damage your
reputation by pumping out garbage articles.

So anyone writing an article has to remember there are two
steps that must be taken by any potential customers. First
the person has to find the article and then they have to read
it and find enough value to want to continue to where the
article directs them to.

There are many people who write articles but absolutely hate
it. Many of these people also have no idea how to write a
good article. Luckily there is a formula they can follow.

The first part of a good article is the title. The title
should include the keyword or keyword phrase and it should
also promise to give a benefit to the reader. For example, it
might promise it will tell them how to save money on gas or
it might promise to tell them how to get traffic from their
content (just as the title of this article does). One thing
to keep in mind is to always give people a list or a specific
number of solutions to a problem. People love reading these
types of articles.

Next an introduction has to be written. This will introduce
the reader to the topic and should include a “hook” –
something that will keep the people reading.

Then in the body of the article, you should give them the
benefit that was promised in the title. Make sure you give
them what was promised. If you promised “4 Ways to Save Money
on Gas” then you better give them 4 ways to save money on gas.
If not, they’ll get disgusted and simply click-out of your
article.

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Finally, in the conclusion you should just sum-up what the
entire article was about. Some people like to make the
conclusion a mirror image of the introduction.

Many people write articles and post them on the Internet
but not many people actually know the right way to write
articles. A good article needs to be optimized for search
engines and it also needs to be well-written so that the
article leads the reader to where you want them to go.

More About Article Marketing

Anyone who has anything to market on the Internet should be
using article marketing as one of their tools for promotion.
Article marketing is free and it doesn’t take too much time.
This one marketing tool – if done correctly – can make you a
lot of money.

There is a lot of content on the Internet and more content
is added just about every single second of every single day.
It’s a massive amount of information and it’s not easy to get
your pages and your products to rise above the rest. However,
one way you can it is by using article marketing.

Article marketing consists of you posting articles on the
Internet that relate to what you are selling or offering.
These articles will be written in a specific way and they’ll
include a link back to your site (if they aren’t posted on
your site already). The key is to make the article
informative and interesting and to include the proper
keyword(s).
There are many great article directories on the Internet
where you can post your articles to. The most popular one is
probably ezinearticles.com. Before you post your article you
want to include a link back to your site in the signature box.
Then when you post an article on this site and once it’s
approved, it will produce a high page rank link back to your
site.

Article marketing is a great way to get more visitors and
more customers to your site. Article marketing is free and
easy to do. All you have to do is write a good article with
the proper search engine optimization and you will see very
positive results.

You’ll find more information on getting traffic with content
and ultimately, how to monetize that traffic at the following
webpage:

http://eAuthorResources.com/cgi-bin/ar/x.cgi?id=1&tid=130

__________________________________________________

eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

Subscribers are welcome to re-print our articles
as long as they remain unchanged, with active
links and the following resource box attached.
__________________________________________________

Mark Sandquist is the Editor of eAuthorResources
NewsLetter. http://eAuthorResources.com provides
FREE Help and FREE Marketing Software for eBook
Authors, Software Developers and their Affiliates
and Resellers.
__________________________________________________
Quote Of The Day:

Faith that the thing can be done is essential to any great
achievement. - Thomas N. Carruther

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

>> Recommended Free Resources

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5. Sale Flurry - Free Affiliate Management
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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-Your PC is running extremely slow
-You are pestered by those horrible popup ads
-Your homepage keeps changing

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_________________________________________



Warm Regards,

Mark Sandquist
eEditor
eAuthorResources Newsletter
http://eAuthorResources.com
http://UniqueAdsenseTemplates.com
http://OriginalGiveaway.com
http://1CheckOutCart.com
http://MarkSandquist.com

How To Get FREE Traffic Instantly

__________________________________________________

Today’s Business Tips Article
eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

How To Get FREE Traffic Instantly

Every Internet marketer with a website needs to generate
traffic because without traffic it is impossible to sell
anything. A website without traffic is likened to someone
having a shop opened in the middle of no where – desert,
jungle, what are the chances of people bumping into your
shop and buying something from you?

It is important that you can drive traffic to your website,
and there are many ways to do it.

Here are some of them:


Start an affiliate program.

Starting an affiliate program is one of the greatest ways
to get high quality traffic to your website. Almost every
successful business online has got an affiliate program.
Even for joint ventures, an affiliate program is important
so that your partners can eventually sell your products and
earn higher commissions as well. Having an affiliate program
is crucial to successfully generate high quality traffic to
your website. These visitors are referred by people whose
judgement they trust. Having an established "authority" in
your niche referring his visitors/subscribers to your sites
produces some of the best targeted, quality leads for you.


Build an opt-in list.

“The money is in the list”. Every successful internet
marketer in the world knows that a subscriber list is more
important than anything else. With an opt-in list you can get
massive high-quality traffic to any website instantly, simply
by sending an email to the list. Ask any internet marketer;
"if you were forced to give up all of your online business
assets, (i.e. websites, software, networks etc.) except for
one, what would you choose to keep"? They would all say that
they could rebuild everything else quite easily, as long as
they still have their lists.

Nevertheless, that is not the main point. Having a huge
subscriber list allows you to generate mountainous income by
selling multiple times to the same customers over and over
again. When you need money, all you have to do is find a
quality product and endorse it to your subscribers.

__________________________________________________

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__________________________________________________


Writing articles.

Submitting your own articles to article directories has
been proven time and again to generate steady, long term
traffic to one’s website. Another way to take advantage of
your articles is by collecting a list of e-zine publishers
and submit your articles to them.


Reciprocal Linking.

Exchanging links with websites can generate heavy traffic
to your website. You can either request for the exchange of
links the traditional way by e-mailing the owner of a
website; or head to http://www.linkmetro.com and save much
more effort and time.


Viral marketing.

You can create an e-book, or report in a PDF file and give
it away to marketers with large subscriber lists. If
possible, allow people to brand the e-book with their
affiliate links and sponsor names. However, you still need
to include your website’s link and make sure that people
will notice it, and visit your website. This can bring in
steady and huge traffic to your website for a long term.

__________________________________________________

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I am so confident that you will make money, that "I'LL
EVEN PAY YOUR WAY IN." Don't hesitate... Take the
EZ Wealth Solution Tour right now!

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>>>>>>>>>>>>END SPONSOR MESSAGE<<<<<<<<<<<<
__________________________________________________


Participating in forums.

You can generate traffic from forums by including a
signature file while posting. Of course, you need to try
and attract people to your website as much as you can, and
offering a valuable freebie helps boost the response.


Write Testimonials.

Write testimonials for products that you personally liked
and used, then submit them to the owner/founder. If they
like it, it will be published on a sales letter which pulls in
tonnes of visitors every day and get FREE traffic through
people who are taken with your testimonial. You will
project the image of being an expert simply by having the
where-with-all to publish your opinion about the product.

__________________________________________________

eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

Subscribers are welcome to re-print our articles
as long as they remain *unchanged, with active
links and the following resource box attached.

*Sponsor Ads should be removed before re-publishing.
__________________________________________________

Mark Sandquist is the Editor of eAuthorResources
NewsLetter. http://eAuthorResources.com provides
FREE Help and FREE Marketing Software for eBook
Authors, Software Developers and their Affiliates
and Resellers.
__________________________________________________
Quote Of The Day:

To hell with circumstances; I create opportunities.
- Bruce Lee

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

>> Recommended Free Resources

1. The best list builder we know of:
http://eAuthorResources.com/tyl.htm

2. A Really Close Second! For List Building.
http://eAuthorResources.com/yll.htm

3. This could become the new “best” list builder
http://eAuthorResources.com/lb.htm

4. This has always been a great list builder
http://eAuthorResources.com/ldc.htm

5. Sale Flurry – No Set-up Fee Affiliate Management
http://eAuthorResources.com/SFAM.htm

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
_________________________________________

YOUR PC IS PROBABLY INFECTED WITH ADWARE & SPYWARE IF:

- You have downloaded music online
- Your PC is running extremely slow
- You are pestered by those horrible popup ads
- Your homepage keeps changing

Try NoAdware FREE here:

http://eAuthorResources.com/naw.htm

_________________________________________



Warm Regards,

Mark Sandquist
eEditor
eAuthorResources Newsletter
http://eAuthorResources.com
http://UniqueAdsenseTemplates.com
http://OriginalGiveaway.com
http://1CheckOutCart.com

FREE Blog Traffic With Web 2.0 Tags

__________________________________________________

Today’s Business Tips Article
eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

FREE Blog Traffic With Web 2.0 Tags

You hear so much about blogging these days on the internet
and in media. Anyone who makes a blog is acknowledging its
importance in boosting their site on the web. In creating
their blogs, they must include blogging tag codes, but what
exactly is a blogging tag code?

Blogging tag codes are keywords which act as subject or
category definers that you should take advantage of to bring
traffic to your site or blog. Tag codes help to arrange
webpages and objects on the internet. In using tag codes,
the blogger “tags” a webpage and/or its images. Images or
webpages may have many tags to identify them. Webpages and
images with the same tag code are connected together and
users may use the tag code to search for the same images and
webpages.

Tag codes have hit the blogging mainstream lately because
Technorati (an Internet search engine which up to this date
indexes over 34 million weblogs) started sorting blog posts
by using tags. Tags can be used to specify properties of an
object that are not closely associated to the object itself.
Tags can find things with the same properties to arrange or
to organize objects. Tags also help to improve the search
engine effectiveness because the content is mainly
categorized using common, accessible, and shared
vocabulary.

__________________________________________________

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__________________________________________________


Tags usually are used in social software and Web 2.0 pages
and the method that allows opening the category is called to
as folksonomy. Folksonomy is a system that enables internet
users to categorize the contents such as webpages, online
images, and other web links

Web 2.0 sites that use tags:

• Del.icio.us- a bookmarking site that allows users to
bookmark different sites and tag them with descriptive
words. Other people can also search by those terms to find
webpages that others found to be very useful.

• Gmail- popular web-mail site that allows categorizing of
objects by using tag codes, commonly known as labels in
emails.

• Flickr- a service provider that allows users to tag
online images with many specific nouns, verbs, and
adjectives in describing the pictures.

• Basecamp- a project service provider that allows users
who are working on projects to tag parts of their work to
make the data easier to find.

Tag codes aren't meant to define the objects' semantics,
however tags are often explained as being connected to the
concepts which are commonly accompanied by concepts so that
the user, not the computer, can separate which items are
connected.

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__________________________________________________


Making tag codes requires a group of individuals to
cooperate in order to organize data which is known as
taxonomy. Tag codes lack in basic ability to explain how an
object must be classified as, one tag may link to other
unrelated webpages. Since tag codes are not issued by a sole
entity, classifications by tags need to be be personalized.

More precisely, things that may fall under a specific tag
to one user may not closely relate to another subject with
the same tag code by another user. Thus, resulting in the
evolution of categorization methods. Categories are made
from time to time by people using tag codes.

Finally, in making blogging tag codes there are easy steps
and these are:

1. Visit the available "improving customer experience"
sites.

2. Enter the keywords you wish to be tagged. You can
separate words or phrases with commas. No need to add + sign
to your phrases.

3. Last is to choose from Technorati, Del.icio.us, or
Flickr and other furl tags

Making blogging tag codes is one easy way to improve your
sites traffic attraction effectiveness.

__________________________________________________

eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

Subscribers are welcome to re-print our articles
as long as they remain unchanged, with active
links and the following resource box attached.
__________________________________________________

Mark Sandquist is the Editor of eAuthorResources
NewsLetter. http://eAuthorResources.com provides
FREE Help and FREE Marketing Software for eBook
Authors, Software Developers and their Affiliates
and Resellers.
__________________________________________________
Quote Of The Day:

The most successful businessman is the man who holds onto the
old just as long as it is good, and grabs the new just as
soon as it is better. - Robert P. Vanderpoel

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

>> Recommended FREE Resources

1. The best list builder we know of:
http://eAuthorResources.com/tyl.htm

2. A Really Close Second! For List Building.
http://eAuthorResources.com/yll.htm

3. This could become the new “best” list builder
http://eAuthorResources.com/lb.htm

4. This has always been a great list builder
http://eAuthorResources.com/ldc.htm

5. S.ale Flurry – FREE A.ffiliate Management
http://eAuthorResources.com/SFAM.htm

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
_________________________________________

YOUR PC IS PROBABLY INFECTED WITH ADWARE & SPYWARE IF:

- You have downloaded music online
- Your PC is running extremely slow
- You are pestered by those horrible popup ads
- Your homepage keeps changing

Try NoAdware FREE here:

http://eAuthorResources.com/naw.htm
_________________________________________



Warm Regards,

Mark Sandquist
eEditor
eAuthorResources Newsletter
http://eAuthorResources.com
http://UniqueAdsenseTemplates.com
http://OriginalGiveaway.com
http://1CheckOutCart.com

Free Traffic WITHOUT Using Search Engines

__________________________________________________

Today’s Business Tips Article
eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

Free Traffic WITHOUT Using Search Engines

Search engines are gods in the World Wide Web, whether we
like that fact or not. We are actually subservient to their
whims, as 80% of the traffic we can generate for our
websites will come from them. The success of our marketing
campaigns will depend on their algorithms.

But there are traffic sources that are not connected with
search engines at all. Your chances of success with these
systems are better, as you won’t have to fall prey to the
digital bureaucracy that search engines have become known
for.

The results they provide are instant. Their efficiency
relies solely on your execution.

Use a payment processor that has its own shopping system.
Since you will need a means by which you can accept credit
card payments, might as well choose a third party payment
processor that will give your online business the exposure
it needs. Clickbank and 2CheckOut are two such payment
processors that have their own shopping areas. The fact
that they’re quite renowned would also allow you to garner
some affiliate who will help you sell your digital goods.

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__________________________________________________


Take advantage of social networking websites. These
websites, once known as dating portals, have experienced a
renaissance in recent months. MySpace, for example, has
been received two and a half times the traffic that Google
is generating for its search engine. If you can tap into
this vast network, you’d have an avalanche of traffic
waiting to be unleashed. All you have to do is to create a
profile in the said website, gain a lot of friends, and
invite them to your own web page. Friendster and Multiply
are similar social networking websites that also deserve a
second look.

Blog and ping. Web logs are online journals that have
commanded a lot of following. They have their own audience.
A lot of blog directories exist to help blog “addicts” find
a web log they can religiously follow. By setting up a blog
that will promote your business website, and pinging the
blog directories every time you publish a new entry, you’d
be informing hundreds of thousands of blog aficionados about
your blog, and you can generate tons of traffic to your
website.

Tag and ping. The newest kid on the block, the tag and
ping method is the hottest way of harnessing traffic for
your blog. Websites like Technorati and Del.icio.us are
blog directories that act as user-driven search engines as
well. Instead of keywords, they use tags. Tags are words
or phrases you can use to classify your blogs and blog
entries. You’re in control. Every tag will have its own
landing page, and the newest entry to be submitted will be
found on top of the list for that page. This is an
excellent way to achieve prominence for your blog, and
eventually, for your business website.

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Use Digg. The website www.Digg.com is like a repository of
the best articles in the World Wide Web. Articles can be
submitted to this service, and readers can vote for the
articles they like. The articles that receive the most
number of votes will appear on the main page, and this will
drive tens and thousands of traffic for your website. One
article can have a temporal effect when it comes to a
traffic spike, but submit articles regularly and you have a
goldmine with this service.

Viral marketing. Distribute an eBook, a special report, a
software program or even a novelty digital item for free.
Make sure that such a freebie will carry your business
message, i.e. a link to your business website. If such a
freebie is valuable enough for Internet users, they will
distribute the same to the members of their own network.
The result is an exponential, unceasing spread of your viral
message to potentially millions and millions of people at
such a rapid pace.

__________________________________________________

eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

Subscribers are welcome to re-print our articles
as long as they remain unchanged, with active
links and the following resource box attached.
__________________________________________________

Mark Sandquist is the Editor of eAuthorResources
NewsLetter. http://eAuthorResources.com provides
FREE Help and FREE Marketing Software for eBook
Authors, Software Developers and their Affiliates
and Resellers.
__________________________________________________
Quote Of The Day:

Uncertainty and mystery are energies of life. Don't let
them scare you unduly, for they keep boredom at bay and
spark creativity. - R. I. Fitzhenry

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