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Wednesday, November 11, 2009

"Lest We Forget"

It's not very often that I speak my "personal" beliefs or opinions in public... after all... this is an online business based blog and few, if any readers have come here to read anything other than online business related content.

However, I'm compelled from time to time to break from tradition.

So..

I woke up today and eagerly sat down at my desk to go through my usual heap of emails that came in overnight, anticipating the messages from the lists that I'm subscribed to containing Remembrance Day (US = Veterans' Day) messages to warm my heart and re-affirm my belief in the prevailing goodness of humanity (that I usually receive on November 11th).

To my total dismay, ONLY ONE email contained ANYTHING about this most important day!

There were the usual adswaps, webinar notices, marketing messages and sales offers but, with all the lists I'm on (and that's a lot) only one marketer even mentioned what this Statutory Holiday is all about. (I do know it's not a stat day off for everyone).

Many marketers did not mail today and I interpret that as "a moment of silence" as is customary to observe at Remembrance Day Ceremonies.

Everyone who sent a promotional email today should have, at least, mentioned that "they" remember.. IMO

Then I took my daily trip to the grocery store and nearly fell over at the sight of ALMOST NOBODY wearing a poppy over their heart.

Shame on them! (and shame on their parents for not teaching them gratitude)

Do they not realize that they owe their freedom to the ultimate sacrifices of soldiers who fought and died.. so they didn't have to?

Has the free world already forgotten what the families of fallen and injured war veterans will NEVER forget?

As the direct descendant of a Canadian Soldier who landed on the shores of Normandy on D-Day.. I am thoroughly disgusted by the lack of "remembrance" by my fellow marketers and neigbours.

For crying out loud.. I spend most of November 11th every year wiping the tears off my face because I can't stop thinking about how unselfish my Grandad and his buddies were to offer "their lives" in exchange for "my freedom".

I for one, will NEVER forget.. and neither will my children.

To everyone who can relate with me on this, I suppose we can take solace in the fact that, how ever few of us there are now, we are not alone.

To all the Vet's reading this.. imagine me standing at attention.. saluting you.



Warm Regards,

Mark Sandquist
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"Does It Mean Nothing To You"?

Wednesday, September 02, 2009

Error "451 Message Temporarily Deferred" ..???

This article is of relevance to marketers who host their own auto-responders on their "shared server" hosting accounts -or- even if you have a dedicated server but, have more than one of your domains on it.

I went back and forth through four whitelist forms with Yahoo and their final answer was... "We cannot set your mail server on our whitelist because it hosts multiple domains".

So because I'm hosting in a multi-domain environment I still receive the "451 Message Temporarily Deferred" error.

How to help stop your mail from being deferred...

Yahoo gives some basic "do these to fix the problem" solutions:

- Remove email addresses that bounce
- Examine your retry policies
- Pay attention to the responses from our SMTP servers
- Don't send unsolicited email (duh!)
- Provide a method of unsubscribing
- Ensure your mail servers are not open relays.

It remains to be seen if these help or not when your mail server is a multi-domain server.

If you use a Yahoo email address as your "primary" email address for subscribing to other marketers' lists... you are likely not receiving all of your emails.

The bottom line is... email marketers should post a note under their opt-in forms asking their potential subscribers to not use a Yahoo email address to subscribe if they want to receive their emails.

Subscribers should use an email address from their own domain or a Gmail.com email address to subscribe to marketers' lists, to make sure they get their email.

Other email service providers (ESPs) that I've noticed being overly strict about incoming email (in an effort to reduce spam on their servers) include;

- AOL
- Hotmail
- Comcast
- Cox

There are other but, the above are the worst.

Users of these ESPs are also the most likely to have issues with getting to their digitally delivered purchases through PayPal.

9 times out of 10... when I get a customer complaining that they didn't get their download, they are using one of these 5 worst ESPs for their subscribed address and/or their PayPal email address.



Warm Regards,


Mark Sandquist

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Thursday, January 29, 2009

Canada Marketing Summit 2009

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EARLY BIRD DISCOUNT: $400 OFF [You’ll be receiving over $2600 in bonuses and marketing tools to help you explode your business]… there’s so much more…

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There is so much going on you just have to check out Canada Marketing Summit now!!
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