Rememberance Day

THE FINAL INSPECTION

The soldier stood and faced God,
Which must always come to pass.
He hoped his shoes were shining,
Just as brightly as his brass.

'Step forward now, you soldier,
How shall I deal with you ?
Have you always turned the other cheek ?
To My Church have you been true?'

The soldier squared his shoulders and said,
'No, Lord, I guess I ain't.
Because those of us who carry guns,
Can't always be a saint.

I've had to work most Sundays,
And at times my talk was tough.
And sometimes I've been violent,
Because the world is awfully rough.

But, I never took a penny,
That wasn't mine to keep...
Though I worked a lot of overtime,
When the bills got just too steep.

And I never passed a cry for help,
Though at times I shook with fear.
And sometimes, God, forgive me,
I've wept unmanly tears.

I know I don't deserve a place,
Among the people here.
They never wanted me around,
Except to calm their fears.

If you've a place for me here, Lord,
It needn't be so grand.
I never expected or had too much,
But if you don't, I'll under stan d.

There was a silence all around the throne,
Where the saints had often trod.
As the soldier waited quietly,
For the judgment of his God.

'Step forward now, you soldier,
You've borne your burdens well.
Walk peacefully on Heaven's streets,
You've done your time in Hell.'

- Author Unknown

It's the Military, not the reporter who has given us the freedom of the Press. It's the Military, not the poet, who has given us the freedom of Speech. It's the Military, not the politicians that ensures our right to Life, Liberty and the Pursuit of Happiness. It's the Military who salutes The flag, who serves beneath the flag, and whose coffin is draped by The flag.

If you care to offer the smallest token of recognition and appreciation for The Military, please wear a poppy over your Heart today, and pray for our men and women who have Served and are currently serving our country and pray for those who Have given the ultimate sacrifice for freedom.

To all the Vets reading this... imagine me standing at attention, saluting you.



Warm regards,

Mark Sandquist

"Lest We Forget"

It's not very often that I speak my "personal" beliefs or opinions in public... after all... this is an online business based blog and few, if any readers have come here to read anything other than online business related content.

However, I'm compelled from time to time to break from tradition.

So..

I woke up today and eagerly sat down at my desk to go through my usual heap of emails that came in overnight, anticipating the messages from the lists that I'm subscribed to containing Remembrance Day (US = Veterans' Day) messages to warm my heart and re-affirm my belief in the prevailing goodness of humanity (that I usually receive on November 11th).

To my total dismay, ONLY ONE email contained ANYTHING about this most important day!

There were the usual adswaps, webinar notices, marketing messages and sales offers but, with all the lists I'm on (and that's a lot) only one marketer even mentioned what this Statutory Holiday is all about. (I do know it's not a stat day off for everyone).

Many marketers did not mail today and I interpret that as "a moment of silence" as is customary to observe at Remembrance Day Ceremonies.

Everyone who sent a promotional email today should have, at least, mentioned that "they" remember.. IMO

Then I took my daily trip to the grocery store and nearly fell over at the sight of ALMOST NOBODY wearing a poppy over their heart.

Shame on them! (and shame on their parents for not teaching them gratitude)

Do they not realize that they owe their freedom to the ultimate sacrifices of soldiers who fought and died.. so they didn't have to?

Has the free world already forgotten what the families of fallen and injured war veterans will NEVER forget?

As the direct descendant of a Canadian Soldier who landed on the shores of Normandy on D-Day.. I am thoroughly disgusted by the lack of "remembrance" by my fellow marketers and neigbours.

For crying out loud.. I spend most of November 11th every year wiping the tears off my face because I can't stop thinking about how unselfish my Grandad and his buddies were to offer "their lives" in exchange for "my freedom".

I for one, will NEVER forget.. and neither will my children.

To everyone who can relate with me on this, I suppose we can take solace in the fact that, how ever few of us there are now, we are not alone.

To all the Vet's reading this.. imagine me standing at attention.. saluting you.



Warm Regards,

Mark Sandquist
eEditor
eAuthorResources Newsletter
eAuthorResources.com

"Does It Mean Nothing To You"?

Error "451 Message Temporarily Deferred" ..???

This article is of relevance to marketers who host their own auto-responders on their "shared server" hosting accounts -or- even if you have a dedicated server but, have more than one of your domains on it.

I went back and forth through four whitelist forms with Yahoo and their final answer was... "We cannot set your mail server on our whitelist because it hosts multiple domains".

So because I'm hosting in a multi-domain environment I still receive the "451 Message Temporarily Deferred" error.

How to help stop your mail from being deferred...

Yahoo gives some basic "do these to fix the problem" solutions:

- Remove email addresses that bounce
- Examine your retry policies
- Pay attention to the responses from our SMTP servers
- Don't send unsolicited email (duh!)
- Provide a method of unsubscribing
- Ensure your mail servers are not open relays.

It remains to be seen if these help or not when your mail server is a multi-domain server.

If you use a Yahoo email address as your "primary" email address for subscribing to other marketers' lists... you are likely not receiving all of your emails.

The bottom line is... email marketers should post a note under their opt-in forms asking their potential subscribers to not use a Yahoo email address to subscribe if they want to receive their emails.

Subscribers should use an email address from their own domain or a Gmail.com email address to subscribe to marketers' lists, to make sure they get their email.

Other email service providers (ESPs) that I've noticed being overly strict about incoming email (in an effort to reduce spam on their servers) include;

- AOL
- Hotmail
- Comcast
- Cox

There are other but, the above are the worst.

Users of these ESPs are also the most likely to have issues with getting to their digitally delivered purchases through PayPal.

9 times out of 10... when I get a customer complaining that they didn't get their download, they are using one of these 5 worst ESPs for their subscribed address and/or their PayPal email address.



Warm Regards,


Mark Sandquist

eEditor
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Re: De-Valuation Of Resell Rights Products...

This is a copy of a reply post to one of a friend of mine's blog but, I figured the "message" was worth posting here too...

Hi Ken!

Sup dude?...

Oddly enough, I was pointed to your blog (this post in particular) by some dork who ripped me off one day in the past, and has started a finger pointing site about just this type of thing (among others).

The background on my experience with him relates to him de-valuing the product that he "stole" from me (by buying it from
himself via a 100% commission sale) then, buying the re-distribution rights on the OTO and, turning around and reselling the product "with rights" for $3, moments after I offered it for around $20 (with rights).

I promised him that I wouldn't name him publicly because he did (reluctantly) pay me the front-end price, after a few emails arguing about it back-and-forth.

I was simply reselling a resell rights product myself, in that case and, I really couldn't care less about what he chose to resell it for but, the issue I had was his "stealing" the product on the front-end by buying from himself (he obviously has 2 PayPal accounts) thus, aquiring it for less than everyone else and, being in a better position to de-value it, than everyone else, because of his lack of initial investment.

Anyway, the point of posting a reply here is to offer some advice (from my own experience) on how authors, programmers etc. can protect their works from being de-valued in this way.

Let's face facts first:

1. "Price fixing" in most Western markets is ILLEGAL. (One cannot "enforce" a minimum resell price, legally)

2. WalMart exists (and thrives), because of this.

3. If the product was really worth more... (as in; commanding a higher price and getting it when the creator sold it) it would NOT EVER be offered by the creator with rights. PERIOD.

It is a well known FACT in our industry (internet marketing) that, one only offers the resell rights to their product once they have "milked" the value of the product for all that it's worth FIRST. (or it starts out worthless because; it doesn't work, doesn't solve a universal enough problem etc.)

Thus, if the rights are available, it's already WORTHLESS (without rights).

So... what's product creator to do?...

... simple...

DON'T SELL THE RIGHT TO SELL YOUR CREATION TO ANYONE ELSE.

This is not brain surgery.

It's also very profitable... even when talking about a product that sells for only $20

I created such a product about 2 years ago and, I know that if I offered resell rights, it would have been rendered WORTHLESS within just DAYS of release.

However, I originally released it 2 years ago at $9.97 and have INCREASED it to $19.97 over that two years and, it sells
EVERYDAY for $19.97.

... How can that be?...

1. I offer generous commissions to partners and affiliates who promote it.

2. It has an extensive back-end that generates revenue.

3. It has ACTUAL value in itself, from a user's perspective.

4. I have NEVER sold the right to resell it to ANYONE.

The moral of the story is:;

Don't offer the resell rights to a product that you wouldn't want to see "on sale" at WalMart.

Cheers,

Mark Sandquist

News Flash - Clickbank's Automatic Currency Conversion Now Optional!

ClickBank recently implemented "automatic currency
conversion" on their checkout page.

I.E. If your product is priced at $47US and a
customer in New Zealand clicked through to the
checkout page, the price he sees is $90.38NZ.

Not only does this make the price "look" higher,
(even though it's the same) the "psychology" of
pricing with figures ending in 7s is totally lost.

Clickbank has responded to posts in its forum
by now making automatic currency conversion
"optional" for "Publishers".

All you have to do (if you are a Clickbank
Publisher) is to contact them at:
http://www.clickbank.com/publisherquestion.html
and request that the automatic conversion
feature be disabled in your account.


Warm Regards,
Mark Sandquist
eEditor
eAuthorResources Newsletter
http://eauthorresources.com/
http://multilinksubmitter.com/
http://uniqueadsensetemplates.com/
http://originalgiveaway.com/
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http://marksandquist.com/

How To Get Free Traffic From Your Content

__________________________________________________

Today’s Business Tips Article
eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

How To Get Free Traffic From Your Content

Blogging on the Internet has become more and more popular
over the last several years. Blogs are popular with readers
since they are usually easier and more entertaining to read
than news articles. Also, people like to write blogs because
they rank well on search engines. If you want to write blogs
then these are the things you need to do in order to be
successful.

1.Write Frequently

You will quickly notice that the more posts you make to your
blog, the more traffic you’ll get. Plus, if you are constantly
putting new content on your blog then people are going to want
to check back there frequently.

So be sure you write a new post at least three or four times a
day.

2.Digg Your Blog

Digg.com is a very popular social bookmarking site. All you
have to do is sign-up (for free) on the site and then every
time you make a new post you will go back to Digg and put in
the URL of your blog. You will need to put in a couple
sentences as a preview for what you’re posting on Digg. Try to
include a couple sentences that will really capture people’s
curiosity so they’ll click on the link to your blog.
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3.Add Your Blog to SumbleUpon

StumbleUpon is another bookmarking site. It’s actually very
easy to add your new blog entries to StumbleUpon once you are
signed-up with the site.

While signing-up on StumbleUpon.com choose to install their
toolbar. Then whenever you write a new blog entry all you
need to do is click on “I Like It” at the top of your computer
screen. You will literally be able to add your entry to
StumbleUpon in less than 30 seconds.

4.Turn Your Bog Entry into an Article on Ezinearticles.com

You can either use your exact post or write another article
that's different but very similar to your post. Either way,
you want to post the article to at least one top article
directory in order to get even more traffic to your blog.

If you don’t already have an account with Ezinearticles.com
then you will need to get one. Be sure you read the rules so
that you don’t try to make an illegal submission. This will
result in your article being denied.

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Once you have an account then you can submit your article.
Until you become a “Platinum Member” you’ll have to wait a few
days for acceptance. But once your article is accepted it will
give your blog a boost of traffic.

The Right Way to Write Articles

Just about anyone who has a business on the Internet uses
article marketing as part of their marketing efforts. Article
marketing is when a person writes an article related to a
product or service they’re offering in an attempt to get more
people to become their customer. Unfortunately not many people
even know the right way to write articles.

One of the keys to writing articles is to make sure they will
rank high on the search engines. This is done through
keyword/keyphrase optimization. This means that the article is
written using a keyword or a keyword phrase in the posted
article so the article appears in the search results when that
keyword or keyword phrase is searched for through a search
engine.

Just about everyone who writes articles knows that the
articles have to be search engine optimized. So this is
followed but the other key for the right way to write articles
is completely overlooked. The other key ingredient is to make
sure the article is well-written, easy to read, and
informative to a human reader. You should not just write for
the search engines but, keep the human reader in mind.

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Too many people simply write an article as fast as they can
and pump it full of keywords or a keyword phrases and then
throw it up on the Internet. These article is not educational
and has no value to anyone. So people will find the article
but they won’t go any further. You could also damage your
reputation by pumping out garbage articles.

So anyone writing an article has to remember there are two
steps that must be taken by any potential customers. First
the person has to find the article and then they have to read
it and find enough value to want to continue to where the
article directs them to.

There are many people who write articles but absolutely hate
it. Many of these people also have no idea how to write a
good article. Luckily there is a formula they can follow.

The first part of a good article is the title. The title
should include the keyword or keyword phrase and it should
also promise to give a benefit to the reader. For example, it
might promise it will tell them how to save money on gas or
it might promise to tell them how to get traffic from their
content (just as the title of this article does). One thing
to keep in mind is to always give people a list or a specific
number of solutions to a problem. People love reading these
types of articles.

Next an introduction has to be written. This will introduce
the reader to the topic and should include a “hook” –
something that will keep the people reading.

Then in the body of the article, you should give them the
benefit that was promised in the title. Make sure you give
them what was promised. If you promised “4 Ways to Save Money
on Gas” then you better give them 4 ways to save money on gas.
If not, they’ll get disgusted and simply click-out of your
article.

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Finally, in the conclusion you should just sum-up what the
entire article was about. Some people like to make the
conclusion a mirror image of the introduction.

Many people write articles and post them on the Internet
but not many people actually know the right way to write
articles. A good article needs to be optimized for search
engines and it also needs to be well-written so that the
article leads the reader to where you want them to go.

More About Article Marketing

Anyone who has anything to market on the Internet should be
using article marketing as one of their tools for promotion.
Article marketing is free and it doesn’t take too much time.
This one marketing tool – if done correctly – can make you a
lot of money.

There is a lot of content on the Internet and more content
is added just about every single second of every single day.
It’s a massive amount of information and it’s not easy to get
your pages and your products to rise above the rest. However,
one way you can it is by using article marketing.

Article marketing consists of you posting articles on the
Internet that relate to what you are selling or offering.
These articles will be written in a specific way and they’ll
include a link back to your site (if they aren’t posted on
your site already). The key is to make the article
informative and interesting and to include the proper
keyword(s).
There are many great article directories on the Internet
where you can post your articles to. The most popular one is
probably ezinearticles.com. Before you post your article you
want to include a link back to your site in the signature box.
Then when you post an article on this site and once it’s
approved, it will produce a high page rank link back to your
site.

Article marketing is a great way to get more visitors and
more customers to your site. Article marketing is free and
easy to do. All you have to do is write a good article with
the proper search engine optimization and you will see very
positive results.

You’ll find more information on getting traffic with content
and ultimately, how to monetize that traffic at the following
webpage:

http://eAuthorResources.com/cgi-bin/ar/x.cgi?id=1&tid=130

__________________________________________________

eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

Subscribers are welcome to re-print our articles
as long as they remain unchanged, with active
links and the following resource box attached.
__________________________________________________

Mark Sandquist is the Editor of eAuthorResources
NewsLetter. http://eAuthorResources.com provides
FREE Help and FREE Marketing Software for eBook
Authors, Software Developers and their Affiliates
and Resellers.
__________________________________________________
Quote Of The Day:

Faith that the thing can be done is essential to any great
achievement. - Thomas N. Carruther

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Warm Regards,

Mark Sandquist
eEditor
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How To Get FREE Traffic Instantly

__________________________________________________

Today’s Business Tips Article
eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

How To Get FREE Traffic Instantly

Every Internet marketer with a website needs to generate
traffic because without traffic it is impossible to sell
anything. A website without traffic is likened to someone
having a shop opened in the middle of no where – desert,
jungle, what are the chances of people bumping into your
shop and buying something from you?

It is important that you can drive traffic to your website,
and there are many ways to do it.

Here are some of them:


Start an affiliate program.

Starting an affiliate program is one of the greatest ways
to get high quality traffic to your website. Almost every
successful business online has got an affiliate program.
Even for joint ventures, an affiliate program is important
so that your partners can eventually sell your products and
earn higher commissions as well. Having an affiliate program
is crucial to successfully generate high quality traffic to
your website. These visitors are referred by people whose
judgement they trust. Having an established "authority" in
your niche referring his visitors/subscribers to your sites
produces some of the best targeted, quality leads for you.


Build an opt-in list.

“The money is in the list”. Every successful internet
marketer in the world knows that a subscriber list is more
important than anything else. With an opt-in list you can get
massive high-quality traffic to any website instantly, simply
by sending an email to the list. Ask any internet marketer;
"if you were forced to give up all of your online business
assets, (i.e. websites, software, networks etc.) except for
one, what would you choose to keep"? They would all say that
they could rebuild everything else quite easily, as long as
they still have their lists.

Nevertheless, that is not the main point. Having a huge
subscriber list allows you to generate mountainous income by
selling multiple times to the same customers over and over
again. When you need money, all you have to do is find a
quality product and endorse it to your subscribers.

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Writing articles.

Submitting your own articles to article directories has
been proven time and again to generate steady, long term
traffic to one’s website. Another way to take advantage of
your articles is by collecting a list of e-zine publishers
and submit your articles to them.


Reciprocal Linking.

Exchanging links with websites can generate heavy traffic
to your website. You can either request for the exchange of
links the traditional way by e-mailing the owner of a
website; or head to http://www.linkmetro.com and save much
more effort and time.


Viral marketing.

You can create an e-book, or report in a PDF file and give
it away to marketers with large subscriber lists. If
possible, allow people to brand the e-book with their
affiliate links and sponsor names. However, you still need
to include your website’s link and make sure that people
will notice it, and visit your website. This can bring in
steady and huge traffic to your website for a long term.

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__________________________________________________


Participating in forums.

You can generate traffic from forums by including a
signature file while posting. Of course, you need to try
and attract people to your website as much as you can, and
offering a valuable freebie helps boost the response.


Write Testimonials.

Write testimonials for products that you personally liked
and used, then submit them to the owner/founder. If they
like it, it will be published on a sales letter which pulls in
tonnes of visitors every day and get FREE traffic through
people who are taken with your testimonial. You will
project the image of being an expert simply by having the
where-with-all to publish your opinion about the product.

__________________________________________________

eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

Subscribers are welcome to re-print our articles
as long as they remain *unchanged, with active
links and the following resource box attached.

*Sponsor Ads should be removed before re-publishing.
__________________________________________________

Mark Sandquist is the Editor of eAuthorResources
NewsLetter. http://eAuthorResources.com provides
FREE Help and FREE Marketing Software for eBook
Authors, Software Developers and their Affiliates
and Resellers.
__________________________________________________
Quote Of The Day:

To hell with circumstances; I create opportunities.
- Bruce Lee

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

>> Recommended Free Resources

1. The best list builder we know of:
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2. A Really Close Second! For List Building.
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3. This could become the new “best” list builder
http://eAuthorResources.com/lb.htm

4. This has always been a great list builder
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5. Sale Flurry – No Set-up Fee Affiliate Management
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Warm Regards,

Mark Sandquist
eEditor
eAuthorResources Newsletter
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http://1CheckOutCart.com

FREE Blog Traffic With Web 2.0 Tags

__________________________________________________

Today’s Business Tips Article
eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

FREE Blog Traffic With Web 2.0 Tags

You hear so much about blogging these days on the internet
and in media. Anyone who makes a blog is acknowledging its
importance in boosting their site on the web. In creating
their blogs, they must include blogging tag codes, but what
exactly is a blogging tag code?

Blogging tag codes are keywords which act as subject or
category definers that you should take advantage of to bring
traffic to your site or blog. Tag codes help to arrange
webpages and objects on the internet. In using tag codes,
the blogger “tags” a webpage and/or its images. Images or
webpages may have many tags to identify them. Webpages and
images with the same tag code are connected together and
users may use the tag code to search for the same images and
webpages.

Tag codes have hit the blogging mainstream lately because
Technorati (an Internet search engine which up to this date
indexes over 34 million weblogs) started sorting blog posts
by using tags. Tags can be used to specify properties of an
object that are not closely associated to the object itself.
Tags can find things with the same properties to arrange or
to organize objects. Tags also help to improve the search
engine effectiveness because the content is mainly
categorized using common, accessible, and shared
vocabulary.

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Tags usually are used in social software and Web 2.0 pages
and the method that allows opening the category is called to
as folksonomy. Folksonomy is a system that enables internet
users to categorize the contents such as webpages, online
images, and other web links

Web 2.0 sites that use tags:

• Del.icio.us- a bookmarking site that allows users to
bookmark different sites and tag them with descriptive
words. Other people can also search by those terms to find
webpages that others found to be very useful.

• Gmail- popular web-mail site that allows categorizing of
objects by using tag codes, commonly known as labels in
emails.

• Flickr- a service provider that allows users to tag
online images with many specific nouns, verbs, and
adjectives in describing the pictures.

• Basecamp- a project service provider that allows users
who are working on projects to tag parts of their work to
make the data easier to find.

Tag codes aren't meant to define the objects' semantics,
however tags are often explained as being connected to the
concepts which are commonly accompanied by concepts so that
the user, not the computer, can separate which items are
connected.

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Making tag codes requires a group of individuals to
cooperate in order to organize data which is known as
taxonomy. Tag codes lack in basic ability to explain how an
object must be classified as, one tag may link to other
unrelated webpages. Since tag codes are not issued by a sole
entity, classifications by tags need to be be personalized.

More precisely, things that may fall under a specific tag
to one user may not closely relate to another subject with
the same tag code by another user. Thus, resulting in the
evolution of categorization methods. Categories are made
from time to time by people using tag codes.

Finally, in making blogging tag codes there are easy steps
and these are:

1. Visit the available "improving customer experience"
sites.

2. Enter the keywords you wish to be tagged. You can
separate words or phrases with commas. No need to add + sign
to your phrases.

3. Last is to choose from Technorati, Del.icio.us, or
Flickr and other furl tags

Making blogging tag codes is one easy way to improve your
sites traffic attraction effectiveness.

__________________________________________________

eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

Subscribers are welcome to re-print our articles
as long as they remain unchanged, with active
links and the following resource box attached.
__________________________________________________

Mark Sandquist is the Editor of eAuthorResources
NewsLetter. http://eAuthorResources.com provides
FREE Help and FREE Marketing Software for eBook
Authors, Software Developers and their Affiliates
and Resellers.
__________________________________________________
Quote Of The Day:

The most successful businessman is the man who holds onto the
old just as long as it is good, and grabs the new just as
soon as it is better. - Robert P. Vanderpoel

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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_________________________________________



Warm Regards,

Mark Sandquist
eEditor
eAuthorResources Newsletter
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http://OriginalGiveaway.com
http://1CheckOutCart.com

Free Traffic WITHOUT Using Search Engines

__________________________________________________

Today’s Business Tips Article
eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

Free Traffic WITHOUT Using Search Engines

Search engines are gods in the World Wide Web, whether we
like that fact or not. We are actually subservient to their
whims, as 80% of the traffic we can generate for our
websites will come from them. The success of our marketing
campaigns will depend on their algorithms.

But there are traffic sources that are not connected with
search engines at all. Your chances of success with these
systems are better, as you won’t have to fall prey to the
digital bureaucracy that search engines have become known
for.

The results they provide are instant. Their efficiency
relies solely on your execution.

Use a payment processor that has its own shopping system.
Since you will need a means by which you can accept credit
card payments, might as well choose a third party payment
processor that will give your online business the exposure
it needs. Clickbank and 2CheckOut are two such payment
processors that have their own shopping areas. The fact
that they’re quite renowned would also allow you to garner
some affiliate who will help you sell your digital goods.

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Take advantage of social networking websites. These
websites, once known as dating portals, have experienced a
renaissance in recent months. MySpace, for example, has
been received two and a half times the traffic that Google
is generating for its search engine. If you can tap into
this vast network, you’d have an avalanche of traffic
waiting to be unleashed. All you have to do is to create a
profile in the said website, gain a lot of friends, and
invite them to your own web page. Friendster and Multiply
are similar social networking websites that also deserve a
second look.

Blog and ping. Web logs are online journals that have
commanded a lot of following. They have their own audience.
A lot of blog directories exist to help blog “addicts” find
a web log they can religiously follow. By setting up a blog
that will promote your business website, and pinging the
blog directories every time you publish a new entry, you’d
be informing hundreds of thousands of blog aficionados about
your blog, and you can generate tons of traffic to your
website.

Tag and ping. The newest kid on the block, the tag and
ping method is the hottest way of harnessing traffic for
your blog. Websites like Technorati and Del.icio.us are
blog directories that act as user-driven search engines as
well. Instead of keywords, they use tags. Tags are words
or phrases you can use to classify your blogs and blog
entries. You’re in control. Every tag will have its own
landing page, and the newest entry to be submitted will be
found on top of the list for that page. This is an
excellent way to achieve prominence for your blog, and
eventually, for your business website.

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Use Digg. The website www.Digg.com is like a repository of
the best articles in the World Wide Web. Articles can be
submitted to this service, and readers can vote for the
articles they like. The articles that receive the most
number of votes will appear on the main page, and this will
drive tens and thousands of traffic for your website. One
article can have a temporal effect when it comes to a
traffic spike, but submit articles regularly and you have a
goldmine with this service.

Viral marketing. Distribute an eBook, a special report, a
software program or even a novelty digital item for free.
Make sure that such a freebie will carry your business
message, i.e. a link to your business website. If such a
freebie is valuable enough for Internet users, they will
distribute the same to the members of their own network.
The result is an exponential, unceasing spread of your viral
message to potentially millions and millions of people at
such a rapid pace.

__________________________________________________

eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

Subscribers are welcome to re-print our articles
as long as they remain unchanged, with active
links and the following resource box attached.
__________________________________________________

Mark Sandquist is the Editor of eAuthorResources
NewsLetter. http://eAuthorResources.com provides
FREE Help and FREE Marketing Software for eBook
Authors, Software Developers and their Affiliates
and Resellers.
__________________________________________________
Quote Of The Day:

Uncertainty and mystery are energies of life. Don't let
them scare you unduly, for they keep boredom at bay and
spark creativity. - R. I. Fitzhenry

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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5. Sale Flurry - Free Affiliate Management
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
_________________________________________

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-Your PC is running extremely slow
-You are pestered by those horrible popup ads
-Your homepage keeps changing

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_________________________________________



Warm Regards,

Mark Sandquist
eEditor
eAuthorResources Newsletter
http://eAuthorResources.com
http://UniqueAdsenseTemplates.com
http://OriginalGiveaway.com
http://1CheckOutCart.com

How To Get Free Traffic To Your Landing Page

__________________________________________________

Today’s Business Tips Article
eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

How To Get Free Traffic To Your Landing Page

Driving traffic to your landing page – it sounds easy,
doesn't it? Well, it's not. And no matter how great your
landing page is, it wont matter if no one ever reads it.
Furthermore, if everyone in the world other than your
target audience reads it, it also wont matter. This is why
you need to find media through which you can drive
"targeted" visitors to your landing page.

One way in which you can drive "targeted" traffic to your
landing page is through natural search engine optimization.
This is the slowest process but, it is also one of the
best ways to ensure a continually-increasing stream of
traffic over time.

Generating natural search engine traffic generally entails
getting links to your site from content relevent sites.
While reciprocal linking was once the best strategy, some
experts now believe that major search engines are devaluing
reciprocal links in favor of one-way links and triangular
links (which search engines can't really detect as
reciprocal).

Go here for a great triangular linking service:
http://responsebot.com/cgi-bin/login/x.cgi?id=3&tid=6

Another way in which to get natural search engine traffic
is by optimizing your website for certain keywords and
keyphrases. You can do this by creating pages that
specifically focus on one keyword on your given niche. You
can then set the page extension to that keyword and
optimize the content at a 1.5% density for that keyword.
You will also want to use it in header and title tags.

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Here is another option: human connections. Now, this is
where most Internet marketers fail. They don't realize the
power of human connections because they are so caught up in
the idea of making transactions and collecting massive
checks without having to deal with customers and clients.

One quick way to get traffic through human connections is a
joint venture. You can enter into a joint venture by
compiling a list of possible “partners” -- or people who
might be able to assist you in some mutually-beneficial
way. This list might include other list owners in your
niche, site owners in your niche, and known experts in your
niche.

There's only one important thing you should keep in mind
when contacting joint venture partners – and that is to
make it as quick, easy, and beneficial for them as
possible. If they have no incentive for doing it, they
probably wont even reply to you and if it isn't easy,
they'll accept other joint venture offers over yours.

Another way in which you can drive traffic to your landing
page is through blog and forum posting however, it is
important that you do not spam, as many businesses do.
Instead, actually participate on the forum, provide people
with something of value and, after a while, post your
product in your signature – and try to network with people
on the forum who work in similar fields.

Your approach to blog posting should be similar. Include a
signature file that links back to your landing page, but
don't spam. Instead, post useful comments. This is not
only more ethical, but it is plainly more effective. Spam
gets deleted. Good comments get praised, enticing people
to follow your link and check out your websites.

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__________________________________________________


Here's an excellent strategy for people who like to get
their accounts and Ips banned from forums, affiliate
programs, and hosting services: register for every forum
available and spam the living daylights of them with
completely new accounts. Make sure that you contribute
absolutely nothing to discussions. Just keep mindlessly
throwing up posts about making $10,000/day working only
10-15 minutes.

It's sad, but people sometimes misinterpret that as the
way to get traffic and sales from forums. In fact, that is
the absolute worst possible way to promote your site or
product via forums. You will just look like a complete
IDIOT!

However, if you're willing to take a more reasonable
approach, there are a number of ways in which you can
generate a reasonable income just from promoting your site
or your brand via forums.

Get started by compiling a list of forums directly and
indirectly related to your product. Create accounts on each
of these forums and begin to slowly infiltrate. Find out
what interests people on the forum, what they talk about,
and what they spend most of their time doing.

Additionally, spend the time to actually interact with
people posting on the various forums you are reading. Let
people get to know who you are and what you plan to do.
After you've been a part of the community for a while,
consider putting up a link in your signature.

Additionally, if they have a section in which you can sell
things, consider posting some of your products as a
discount to bring people back to your site.

Regardless of what you do on the forum in terms of selling
and promotion, your ultimate goals should be to make
contacts, to promote your brand, and to drive traffic to
your site. All of these will come in time if you take an
honest approach, rather than putting your site and your
sales above all else.

__________________________________________________

eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

Subscribers are welcome to re-print our articles
as long as they remain unchanged, with active
links and the following resource box attached.
__________________________________________________

Mark Sandquist is the Editor of eAuthorResources
NewsLetter. http://eAuthorResources.com provides
FREE Help and FREE Marketing Software for eBook
Authors, Software Developers and their Affiliates
and Resellers.
__________________________________________________
Quote Of The Day:

If you think education is expensive, try ignorance.
- Derek Bok

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

>> Recommended Free Resources

1. The best list builder we know of:
http://eAuthorResources.com/tyl.htm

2. A Really Close Second! For List Building.
http://eAuthorResources.com/yll.htm

3. This could become the new “best” list builder
http://eAuthorResources.com/lb.htm

4. This has always been a great list builder
http://eAuthorResources.com/ldc.htm

5. Sale Flurry – Free Affiliate Management
http://eAuthorResources.com/SFAM.htm

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
_________________________________________

YOUR PC IS PROBABLY INFECTED WITH ADWARE & SPYWARE IF:

- You have downloaded music online
- Your PC is running extremely slow
- You are pestered by those horrible popup ads
- Your homepage keeps changing

Try NoAdware FREE here:

http://eAuthorResources.com/naw.htm
_________________________________________



Warm Regards,

Mark Sandquist
eEditor
eAuthorResources Newsletter
http://eAuthorResources.com
http://UniqueAdsenseTemplates.com
http://OriginalGiveaway.com
http://1CheckOutCart.com

How To Get FREE Traffic Continuously

__________________________________________________

Today’s Business Tips Article
eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

How To Get FREE Traffic Continuously

Rather than giving you a single way to drive traffic to
your websites, I'm going to give you a rundown of several
of the easiest and most important tips for generating
traffic – and allow you to try them all out yourself to
determine what will work best with your given setup.

Traffic Generation Tip #1: Pick The Low Hanging Fruit Using
SEO

Building natural search engine traffic for “low hanging
fruit” is akin to building an asset. You are simply
creating pages that have little competition, which upon
being indexed, will immediately take the first, second, or
third slot for their given keyword.

Traffic Generation Tip #2: Use Viral Promotion

At least once every two months, creating some type of viral
product to generate more traffic for your site. This can be
a piece of software, a PDF, an audio recording, a video, or
an ebook. Whatever you select, make sure you make people
want to distribute it for free – and make sure it has built
in ways to bring people back to your site.

Traffic Generation Tip #3: Consider Legitimate Link
Exchanges

Link exchanges only work if you do them with sites that get
a lot of traffic and have high PR – and if you exchange them
in places where people might actually click. Keep in mind
that the traffic leaving your site probably would have
left, anyway, but the traffic you gained wouldn't have
arrived any other way.

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__________________________________________________


Traffic Generation Tip #4: Use Joint Ventures and Affiliate
Programs

A joint venture partner or super affiliate can generate a
veritable avalanche of traffic faster than any pay per
click campaign, natural search engine traffic, or link
exchange. So spend the time to find the right partners at
the right times – and engage them personally.

Traffic Generation Tip #5: Always Recycle Traffic

Recycling traffic ensures that your traffic increases each
month, even if your natural search traffic remains the
same – or even decreases slightly. Find ways to recycle
your traffic into regular visitors and you will increase
your revenue each month.

The secret to getting non stop traffic is giving your
visitors a compelling reason to continue to come back to
your site.

Put yourself in this situation. Pretend that you have a
site that receives 10,000 visitors a month from natural
search engine traffic. Let's also say that this site has
no mechanism for recycling traffic. Could you make money
off of that traffic? Of course, you could.

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__________________________________________________


Now, let's say you have some recycling mechanism, such as
a forum or an automatic “favorites” pop-up. And let's say
that you are able to effectively recycle 70% of your
traffic. Assuming your natural search engine rankings
don't improve, you will receive 10,000 unique visitors the
first month. The second month, you will receive 17,000. The
third, you will receive 24,000. The fourth, you will
receive 31,000 – and so on.

Do you see the power of this technique? All you have to do
is give visitors a reason to keep coming back; and you can
do that in a number of different ways.

One way is to offer some service that they can't get in
many other places. Perhaps you could offer FREE image
hosting. Another way is to setup a community forum, which
will keep traffic returning again and again. Additionally,
you could offer a FREE URL cloaking service or dynamic
content that is updated on a daily basis.

Whatever you do, provide excellent content and tools for
your visitors and they will return again and again,
increasing your traffic each month, rather than leaving it
stagnant, as it was in the first model.

And there you have it: five simple tips you can use to
generate traffic to your site without too much additional
work.

__________________________________________________

eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

Subscribers are welcome to re-print our articles
as long as they remain unchanged, with active
links and the following resource box attached.
__________________________________________________

Mark Sandquist is the Editor of eAuthorResources
NewsLetter. http://eAuthorResources.com provides
FREE Help and FREE Marketing Software for eBook
Authors, Software Developers and their Affiliates
and Resellers.
__________________________________________________
Quote Of The Day:

Endurance is not just the ability to bear a hard thing, but
to turn it into glory. - William Barclay

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


>> Recommended Free Resources

1. The best FREE (exportable list) builder we know of:
http://eAuthorResources.com/tyl.htm

2. A Really Close Second! For List Building.
http://eAuthorResources.com/yll.htm

3. This could become the new “best” list builder
http://eAuthorResources.com/lb.htm

4. This has always been a great list builder
http://eAuthorResources.com/ldc.htm

5. Sale Flurry – Free Affiliate Management
http://eAuthorResources.com/SFAM.htm

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
_________________________________________
YOUR PC IS PROBABLY INFECTED WITH ADWARE & SPYWARE IF:

- You have downloaded music online
- Your PC is running extremely slow
- You are pestered by those horrible popup ads
- Your homepage keeps changing

Try NoAdware FREE here:

http://eAuthorResources.com/naw.htm
_________________________________________



Warm Regards,

Mark Sandquist
eEditor
eAuthorResources Newsletter
http://eAuthorResources.com
http://UniqueAdsenseTemplates.com
http://OriginalGiveaway.com
http://1CheckOutCart.com

Businesses Need To Learn to Make SEO Work for Them

__________________________________________________

Today’s Business Tips Article
eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

Businesses Need To Learn to Make SEO Work for Them

One of the most important talents any management team of a
business can have is to be able to detect changes in the
marketplace and adjust how the business operates to
function in that new market. Some call it “thinking
outside the box” and others refer to this talent as
“working with a new paradigm”. Whatever the term of the
day is, without the flexibility to change as the market
changes, a business is destined to fade away.

Of the many business and market trends that have changed
the paradigm by which business is done in the new century,
internet marketing ranks near the top of the most drastic
and sweeping change that virtually every business has had
to adapt to in order to survive and thrive in the new
business world.

At first, most in the business world considered the
internet to be a toy and perhaps a good communication tool.
But in the last decade, the power of internet marketing and
the need to compete in that marketplace has never been more
evident. And just as business learns new marketing and
communication methods when they enter a new market such as
learning to do business overseas, the internet has brought
with it entirely new tools and weapons that the modern
business must learn to use skillfully to succeed in a
cyberspace business environment.

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Of the many new acronyms that have been added to the
business vocabulary, “SEO” is one that is central to
success in the internet marketing world. SEO stands for
“Search Engine Optimization” and it is an entire discipline
unto itself. By learning to utilize well developed SEO
methods, a business can learn to dominate their particular
market niche even in a cyberspace business world.

Just as in the conventional business world, to be
successful with a particular market, you have to go where
they are and learn to get noticed and get your message to
the consumer even as your competition is doing the same
thing. In the world outside of cyberspace that may mean
various methods of advertising, promotional campaigns, good
customer service and a long term promotional strategy that
will grow the businesses market presence over time.

All of these business objectives remain the same in the
world of internet marketing, but the “places” customers can
be found are profoundly different. As such, it becomes
critical that a business builds a modern and up to date web
site that appeals to the customers perceptions of what they
will expect when they come to shop with you and that stays
up to date continuously s the internet continues to change
and evolve.

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__________________________________________________


But it isn’t enough to just have a state of the art
business web site up for modern internet business web site
to succeed. Just as to be successful in the physical
world, customers must come to you or you must go to them.
And the primary method of letting customers know who you
are and drawing them to your well designed web site is to
connect to them through a search engine such as Yahoo,
Google or MSN.

Search Engine Optimization methods are powerful techniques
that can be used to assure that when your customer looks
for a business such as yours, they will notice you first
and your competition second, or not at all. That means
when the customer “searches” for your product or service on
Google or another search engine, your business comes up on
the first page of selections that the search engine finds.


SEO takes time, investment of funds and talent and skill to
work with the search engines so your business gets that kind
of attention. But it is worth the investment because the
outcome can be an internet business presence that bring the
kind of success every business wants.

__________________________________________________

eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

Subscribers are welcome to re-print our articles
as long as they remain unchanged, with active
links and the following resource box attached.
__________________________________________________

Mark Sandquist is the Editor of eAuthorResources
NewsLetter. http://eAuthorResources.com provides
FREE Help and FREE Marketing Software for eBook
Authors, Software Developers and their Affiliates
and Resellers.
__________________________________________________
Quote Of The Day:

Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all. - Dale Carnegie

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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5. Sale Flurry – Free Affiliate Management
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Online Streaming Media Formats

__________________________________________________

Today’s Business Tips Article
eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

Online Streaming Media Formats

Some of the most popular files formats that are available
for media files these days can be read online without
having to wait to download a large file. There are numerous
online streaming media formats to choose from on various
different websites. These include online streaming media
formats for audio files and videos that can be viewed
online. All of these formats will be better for certain
types of computers and connections though.

The first type of online streaming media formats is that of
the Windows Media format. Established by Microsoft, this
format is generally capable of being read by Microsoft
Media Player programs. Windows Media Audio is the top
format that is used for audio programs, while Windows Media
Video can be used for streaming video formats.

Apple’s QuickTime format is another of the top online
streaming media formats. Files that can be read on
QuickTime can be easily streamed online. This includes both
video and audio files. An ActiveX control will be needed for
a website or other online service to be able to play the
file for streaming. It does take a bit to load a typical
file under this format though, but there will be no
interruptions in stream under the QuickTime format, and the
data will not be saved onto the hard drive as a standalone
file unless the user requests it to be saved.

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The MPEG file format, or Moving Picture Experts Group
format, is one of the most notable online streaming media
formats for video files. There are three different formats
in the MPEG system. MPEG-1 is a standard compression format
for video files, while MPEG-2 can be used for ATSC, ISDB and
digital satellite and cable transmission. MPEG-4 is the best
quality format and it is used to support three dimensional
content and low bit rate levels.

It should be noted that when downloading streaming media in
one of the online streaming media formats in the MPEG system
it will take longer to load a file based on the level of
quality. MPEG-4 formats take longer to download. In
addition, depending on the kilobyte bandwidth the size of
the file will be different. 64Kb files will be smaller and
therefore of less quality than 256Kb files.

Real Media files are also popular among online streaming
media formats. This can be easily read through a Real Media
Player. 64Kb and 256Kb files are available in this format
with the 256Kb format being better in quality.

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Of course, MP3 files can be streamed online. This is
especially popular among websites that use higher levels of
information. The bit rate of the file will make a difference
in the quality of the sounds and the speed of the download.
The number of kilobits per second is commonly used in
streaming MP3 formats. For instance, a 56kbps file will be
best for a 56K modem. A 128kbps file will be better for DSL
connections but it will be a larger file to download for
streaming.

The speed of the online connection will make an impact on
the online streaming media formats that are used on the
computer. MPEG-4 files and 128kbps audio files will be
better for faster connections. The main reason for this is
that the files will be of better quality because of the
more complex encoding that is used in these files. Of
course, with the more complex encoding more data will be
needed for the compression of the streaming media.

That is a look at the many online streaming media formats.
These formats can be used for video and audio files. Of
course, some of them will have more data to download and
will have different quality levels, so it is best to
consider the speed of the Internet connection when looking
into the online media format that will be read. With all of
these online streaming media formats, it is good to know
that there are different formats for different types of
computers to use.

__________________________________________________

eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

Subscribers are welcome to re-print our articles
as long as they remain unchanged, with active
links and the following resource box attached.
__________________________________________________

Mark Sandquist is the Editor of eAuthorResources
NewsLetter. http://eAuthorResources.com provides
FREE Help and FREE Marketing Software for eBook
Authors, Software Developers and their Affiliates
and Resellers.
__________________________________________________
Quote Of The Day:

Imagination is our strongest tool - the ability to see
ordinary things in new ways. - Keith Herrmann

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

>> Recommended Free Resources

1. The best free list builder we know of:
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3. Sale Flurry – Free Affiliate Management
http://eAuthorResources.com/SFAM.htm

4. This could become the new “best” list builder
http://eAuthorResources.com/lb.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
_________________________________________

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-You have downloaded music online
-Your PC is running extremely slow
-You are pestered by those horrible popup ads
-Your homepage keeps changing

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_________________________________________



Warm Regards,

Mark Sandquist
eEditor
eAuthorResources Newsletter
http://eAuthorResources.com
http://UniqueAdsenseTemplates.com
http://OriginalGiveaway.com
http://1CheckOutCart.com

Free Search Engine Traffic

__________________________________________________

Today’s Business Tips Article
eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

Free Search Engine Traffic

If you would like to make money selling e-books, you must first
create yourself an e-book. After your e-book has been created,
you will then need to sell it. Many e-book authors, when
selling their creations, use an e-book sales page. An e-book
sales page is a page that outlines the e-book available for
sale, as well as its price. Although an e-book sales page is a
great way to advertise your e-book it won’t help you get sales
alone. You also need traffic. If your e-book sale page isn’t
seen, no one will know that you have an e-book available for
sale.

When it comes to generating traffic, to your e-book sales page,
you have a number of different options. For the best success,
you are urged to take an “organic,” approach. An organic
approach is one that is considered all natural, versus ones that
are forced or made up. An example of a non-organic marketing
approach is participating in a pay-per-click program. One of
the most popular types of organic internet marketing approaches
involves the use of articles, namely distributing them to
article directories. The use of an organic traffic increasing
tactic, like the use of articles, will not only help to increase
your traffic, but it will also keep you, your e-book, or your
business name in good standing. This is important because many
online sellers have started turning to back-hand marketing
techniques.

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As it was mentioned above, the best ways to use articles to
generate organic traffic is by distributing them to article
directories. Article directories are websites that host a large
collection of articles. In exchange for allowing an article
directory to display your article on their site free of charge,
you will be rewarded with a link. That link is often referred to
as a back-link. If properly set up, readers who find your
articles in article directories will be able to make it to your
website. If you choose the right link, they can be directed
right to your e-book sales page! Essentially, this means that
you will not only increase your website traffic, but you may
also increase your e-book sales.

Although your best bet is to create articles and distribute them
to article directories, you may also want to think about
including content, or articles, on your own website. Whether
you have a whole e-book sales site or even just one simple web
page, you can get a large amount of traffic from internet search
engines, but only if your site is optimized for them. Search
engine optimization, which is often referred to as SEO,
encompasses a number of different things, but you may want to
focus on content, as it is one of the easiest methods. You will
want to have content on your website; content that search
engines will pick up.

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When writing articles, whether you plan on using them for your
own e-book sales page or article directories, you are urged to
examine programs that are known as keyword research tools.
Keyword research tool programs allow you to determine what
keywords or keyword phrases internet users are searching with.
If any of these keywords apply to the subject of your e-book,
you are urged to use them. Using applicable keywords or keyword
phrases will not only generate organic traffic, but it may also
help to increase your sales, by brining in customers who are
interested in what you have to sell.

In short, articles, whether they are displayed on your own
e-books sales page or distributed to article directories, can
help you generate organic traffic. As previously mentioned,
organic traffic is more likely to result in a high number of
e-book sales. Organic traffic is all natural; therefore,
website visitors actually want to come to your e-book sales
page, not just because they are being paid to do so.

Articles are a relatively easy, fun, and creative way to
increase your e-book sales site traffic and maybe even your
sales!

__________________________________________________

eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

Subscribers are welcome to re-print our articles
as long as they remain unchanged, with active
links and the following resource box attached.
__________________________________________________

Mark Sandquist is the Editor of eAuthorResources
NewsLetter. http://eAuthorResources.com provides
FREE Help and FREE Marketing Software for eBook
Authors, Software Developers and their Affiliates
and Resellers.
__________________________________________________

Quote Of The Day:

If you are planning for a year, sow rice; if you are planning for a decade,
plant trees; if you are planning for a lifetime, educate people.
- Chinese proverb

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

>> Recommended Free Resources

1. The best list builder we know of:
http://eAuthorResources.com/tyl.htm

2. A Really Close Second! For List Building.
http://eAuthorResources.com/yll.htm

3. This could become the new “best” list builder
http://eAuthorResources.com/lb.htm

4. This has always been a great list builder
http://eAuthorResources.com/ldc.htm

5. Sale Flurry – Free Affiliate Management
http://eAuthorResources.com/SFAM.htm

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
_________________________________________

YOUR PC IS PROBABLY INFECTED WITH ADWARE & SPYWARE IF:

- You have downloaded music online
- Your PC is running extremely slow
- You are pestered by those horrible popup ads
- Your homepage keeps changing

Try NoAdware FREE here:

http://eAuthorResources.com/naw.htm
_________________________________________



Warm Regards,

Mark Sandquist
eEditor
eAuthorResources Newsletter
http://eAuthorResources.com
http://UniqueAdsenseTemplates.com
http://OriginalGiveaway.com
http://1CheckOutCart.com

Writing Copy For The Internet

__________________________________________________

Today’s Business Tips Article
eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

Writing Copy For The Internet

Although many people seem to think that writing
effective copy for the internet is easy, it isn’t.
So if you want to ensure that your readers and your
customers understand how your website works and
what it can do for them, you need to produce good
copywriting for it.

In this book, we will look at the basics of producing
good copywriting for the internet. Now, before we
start there are a number of things that you should
keep in mind.

First, people do not read a website in the same
way that they would read printed material. In fact,
there are three characteristics which affect how a
internet user will react to the online content of a
website.

It is important to remember that internet users are
active, not passive. So if they can not find a reason
for staying on a site, then they will leave it.

Sometimes a person will leave 15 seconds after they
have actually gotten there. So, if your text is too
long, then they are less likely to read it. So if you
want a internet user to believe what you have to say,
you must be able to back up the hype.

In order for any internet copy to be effective, it
must take into account the characteristics mentioned
above.

What is most important of all when looking at
copywriting for the internet, is not to underestimate
the importance of the basics. If you just jump straight
into it you may find yourself in trouble, and find your
website not as effective as you need it to be.

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__________________________________________________


Why Writing Copy for the Internet is Different

One of the most important reasons as to why
copywriting for the internet is different is that the
mindset of those who are going to be reading is
different.

More often than not, most internet pages will be found
via a search engine. This is very significant, as it
means that the person reading your site has been
looking either for you or someone like you. So that
puts them in control. This is because they will be
focused on finding a particular product, service or
piece of information.

So anyone visiting your site for the first time and
has found it via a search engine will have a few
questions in mind.

“Have I come to the right place?” also “Will I find
what I’m looking for at this page or site?” Finally,
they would be asking themselves “Do I feel able that I
can complete the task at this point?”

So what is vital is that you answer these questions
in both your headline, and any sub-headlines you may
have. It needs to be able to secure a response from
this first time visitor immediately.

In order for this to happen, your writing needs to
provide answers so that the visitor knows exactly what
they are looking for.

What is important when writing any copy for the
internet is that you reassure any visitors that they
are in the right place, and that they should continue
to read on.

Carefully Managing Your Traffic

If you fail to plan, then you are likely to fail in
your endeavor of producing great copy. If you wish to
achieve your goals, it is important to gather all the
facts.

First, you should anticipate the users’ of your sites
questions. Normally, there are four questions that a
user will have that will need to be answered.

1. What am I doing here?
2. How do I do it?
3. What is in it for me?
4. Where do I go from here?

So, if your site’s design and navigation can not
provide an obvious answer to these questions then, you
need to look at using copy in order to explain them.
It is important that the answers to these questions
should be obvious to all your users, and not just
those visiting your site for the first time. What is
important to remember is that half the visitors to a
site will not bother to try working things out for
themselves, and the other half may not even succeed.

Next, when planning, focus on your core audience.
Remember, you will not be able to reach everyone, so
make sure that the copy you produce addresses your
site’s most important visitors directly. So, spend
time explaining what the site can do for them in
particular. If you want to make it more effective,
then do not use words which would only be looked at
by people you do not need.

However, if you are targeting more than one type of
visitor to your site, then make sure that you can
direct them to different pages. What you should
remember is that a visitor will go somewhere else if
they do not feel your site has something of value to
offer to them in particular.

So, when providing them with facts, let the facts speak
for themselves. It is important that you make your
descriptions compelling, although not excessive. Many
visitors to sites will skip a site if they feel it is
too full of hype (just bear in mind that some hype
will almost certainly be necessary in order to excite
your visitor).

__________________________________________________

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__________________________________________________


Plan For Success, To Acheive Success

It is vital that during the planning stage of your
copywriting for the internet, you understand what it
is, exactly, you hope to accomplish.

You have already determined that you need to increase
direct sales, build a subscriber base, circulate
information, as well as provide technical support.
But in order to do this, you must make sure that your
internet copy can help you to achieve these goals.

It is important to decide who your ideal customer is
and just what it is that they really want. Then find
and craft the words that will most effectively bring
these people to your site.

It is also important to remember that without a
detailed plan, it will become impossible to know who
you are targeting.

Without a target, you are likely to miss out on those
people who are willing and eager to pay for your help
and expertise.

So when planning your internet copy, it is important
to know that your target audience is normally smarter
and more knowledgeable than the typical visitor to a
site.

Now that you have started planning, you need to start
looking at whom to target.

Targeting is used to figure out which customers will
have the problems that can be solved by using your
particular product or service.

It is therefore vital that you become an expert in
relation to every single benefit that your product
offers. Then, once you are able to determine who you
need to target, you can begin to search them out. So
start building a profile of those people who will
benefit from your help the most. Once you know who
they are, then begin by repeatedly using strong
internet copy, and the most magnetic of the benefits
your product can offer as bait.

At last, you have found your target audience, and now
you must develop a strategy for writing your copy. In
order to do this, the best way is to do the following:

1. In the first part, write about what exactly the
customer wants.

2. The tone in how your writing sounds to those that
you are targeting. The attitude that you’re projecting
through your words.

3. When executing your copy it is important that you
are able to present your ideas to them in an easy to
understand way.

What is most important is that you think about all
three of these things in equal amounts, and do not
allow any one of them to overshadow the others.

__________________________________________________

eAuthorResources NewsLetter © Copyright All Rights Reserved
__________________________________________________

Subscribers are welcome to re-print our articles
as long as they remain unchanged, with active
links and the following resource box attached.
__________________________________________________

Mark Sandquist is the Editor of eAuthorResources
NewsLetter. http://eAuthorResources.com provides
FREE Help and FREE Marketing Software for eBook
Authors, Software Developers and their Affiliates
and Resellers.
__________________________________________________
Quote Of The Day:

People forget how fast you did a job - but they
remember how well you did it. - Howard Newton

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

>> Recommended Free Resources

1. The best list builder we know of:
http://eAuthorResources.com/tyl.htm

2. A Really Close Second! For List Building.
http://eAuthorResources.com/yll.htm

3. This could become the new “best” list builder
http://eAuthorResources.com/lb.htm

4. This has always been a great list builder
http://eAuthorResources.com/ldc.htm

5. Sale Flurry – Free Affiliate Management
http://eAuthorResources.com/SFAM.htm

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
_________________________________________

YOUR PC IS PROBABLY INFECTED WITH ADWARE & SPYWARE IF:

- You have downloaded music online
- Your PC is running extremely slow
- You are pestered by those horrible popup ads
- Your homepage keeps changing

Try NoAdware FREE here:

http://eAuthorResources.com/naw.htm
_________________________________________



Warm Regards,

Mark Sandquist
eEditor
eAuthorResources Newsletter
http://eAuthorResources.com
http://UniqueAdsenseTemplates.com
http://OriginalGiveaway.com
http://1CheckOutCart.com