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Saturday, May 27, 2006

Selecting The Right Domain Name

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Today’s B.usiness Tips Article
eAuthorResources NewsLetter © 2006 All Rights Reserved
__________________________________________________

Selecting The Right Domain Name: Do’s And Don’ts

The internet is one big place. It’s easy to get lost in
its many nooks and crannies. If you’re going to visit it
for the first time, you may not know where to go.

This is remedied, of course, by URLs, or Uniform Resource
Locators. A URL is a website’s address in the World Wide
Web. If you know a site’s URL, you’ll know where to go.
Simply type the same on your browser’s address bar, and
you’ll be able to load the website ever so easily.

Central in every URL is a domain name. The address
http://www.thisisaurl.com has "thisisaurl" as its domain
name, with .com as its extension.

It is essential for any online business, whether it is
concerned with selling products, offering services,
enrolled in PPC (Pay Per Click) advertising, or peddling
affiliate links, to have the right domain name. Let’s take
a look at the reasons why:

* The right domain name will be easier for your visitors to
remember. This is great for promoting your website and for
generating traffic. If you have registered the domain
business.com , for example, then your would-be visitors
won’t have to go through a search engine to find you.
They’ll just type in your domain name and they’ll
immediately reach your website.
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* The right domain name would be great for your search
engine optimization (SEO) campaign. 80% of your visitors
will come from the search engines – this is a well
established fact. And having your primary keyword within
your domain name of choice would most certainly provide a
boost for your website’s page rank. The boost may be
slight compared to other SEO tactics, but a boost is still
a boost and it will still be an advantage over your
competitors.

* The right domain name will be great for branding your
online business. People tend to remember domain names than
online business names, after all. Take a look at the
popular website www.gamespot.com . It is the official site
of Electronics Gaming Monthly, but online denizens still
refer to the business as Gamespot.

So finding the right domain name that would be a perfect
fit for your online business is critical for your overall
success. It is actually the first step in online strategic
positioning. The most recognizable websites in the world
have made it a point to register their desired domain names
way before they have started to build their pages.
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How do you go about selecting the right domain name? Here
are some guidelines.

Do’s:

* Make sure that the domain name you will choose will
perfectly represent your business. It doesn’t have to be
your business name. It could be a word or a phrase that
would capture what your business is all about.

* Try to find a short domain name, though this doesn’t rule
out the selection of a long but recognizable one. Short
domain names are easier to remember, and this is one of the
things you will be aiming for.

* Try to include your primary keyword in your domain name,
for reasons we have earlier discussed.

* Always try to get a .com extension for your domain name.
This is what most people have become accustomed to.

Don’ts:

* Try not to use abbreviations. They are generally quite
difficult to remember.

* Try to avoid domain names that are more than 16
characters long. Sometimes, domain name providers allow
FREE registration of domain names more than 16 characters
in length as part of their promos. Why? Because the
longer the domain name, the less recognition it is likely
to take.

* Try to avoid selecting a domain name that is totally
irrelevant to your business. It’s quite useless. Imagine
the White House taking up shop in Czechoslovakia. That’s
how inappropriate it could be.
__________________________________________________

eAuthorResources NewsLetter © 2006 All Rights Reserved
__________________________________________________

Quote Of The Day:

Education is learning what you didn't even know you didn't
know. - Daniel Joseph Boorstin

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Best of Success though.
Kind Regards
Meg

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